Advertising Your Business Effectively!
Advertising Your Business Effectively!
Advertising Your Business Effectively!
Some from of advertising must be considered as high priority in your business plan if you want to secceed online. Another high priority would be your attempt to get as much traffic to your site as quickly as humanly possible. There are several ideas that you could pursue and still may not get the traffic you're looking for. Using a scatter gun approach in marketing won't be effective either, however, laser focusing your marketing efforts on a specific niche market has been proven to be a powerful way to gain online recognition by users and search engines rather quickly.
Conventional advertising has worked for many businesses, however, the question is what type of advertising will work for your particular endeavor? There are no right or wrong answers here because you must have certain guidelines that you're going to follow in your marketing efforts to become a successful marketer. You must become passionate about your goals, plans and the implementation of your marketing endeavors.
Let's talk for a moment about some various types of advertising you might want to consider regarding your current marketing campaign. Have you taken the time to set down and really think this whole process through? What kind of marketing strategies have you put in place to make your marketing campaign a success? If you're going to be using the scatter gun approach to promote your product or service, I can guarantee you right now you're going to fail in your marketing efforts. You must be laser focused in every aspect of your campaign.
Banner ads may be one way to keep your opportunity in front of the internet masses, however, where are you going to place those banner ads to see the best results? Single line text links are an excellent part of any marketing endeavor, however, have you even considered where you're going to place those links? Graphic ads on websites may be a good way to promote your business opportunity, but these methods can become costly in a hurry. As you can see there are numerous ways to promote an opportunity, so having a plan and a specific direction is imperative for your career.
Let's look for a moment regarding who you need to please in any marketing campaign. You must consider what may be eye catching for the users. This can include some fancy graphics, banners, animations, scrolling text, marquees, flash and sound. Never underestimate the power of the written word. Content is king with users as well as with the search engines.
Just because someone notices your fancy, flashy website doesn't mean they are going to click on your site and review what you have to offer. Keep in mind that many of these flashy items are a total turnoff to many would be customers. You must experiment with various methods of advertising to finally come up with that magic ingredient that works for you and your marketing strategies.
I think you could compare this scenario to the billboards you see on the Interstate. There are literally hundreds of thousands of cars, trucks and buses passing that billboard 24/7 everyday, but how many of those individuals are really looking for what's being advertised. Only a small percentage will be impressed with the signs and make a choice today because of that advertisement. One day when an individual is ready for that particular product then the sign becomes important. The same is true with your advertising online.
It's like throwing a rock into a crowd you might accidentally hit someone or at least get their attention. There are some valuable techniques that you can implement into your marketing plan and strategies that will work extremely well and by focusing on such strategies much of the uncertainties, randomness and guesswork will be dispelled and good results will follow.
After extensive research it is my judgment that search engine optimization should be the most important part of your planning strategies. Without the search engines help your website will go nowhere. Designing your web pages with good content is vital if you want the search engines to recognize your site as important in your category especially when someone searches for your keywords in their search query. Each page of your site must be designed with this in mind. If you already have a site and it's going nowhere, then you might consider securing the services of an optimization specialist to correct any questionable elements in your site.
One suggestion I recommend to my clients is adding new content to their site on a consistent basis. This is an indicator to the search engines that your web site is active and being updated on a regular basis with relevant keyword rich content.
Since the search engines don't see pictures, graphic, flash and scrolling text these items have no importance to the search engines. The search engines read text only, so it makes sense that adding content is the key to getting recognized online by the search engines. If the search engines places you in a high page rank for adding good content and give's you little to no credit for all the glitz and glitter I think it's becoming quite obvious where you should place much of your energies.
Just keep in mind that the glitz and glitter is for eye appeal to the users and content if for gaining top positions on Google, Yahoo, Bing and other search engines. A good balance between the users and the search engines is critical to your success. If you're not familiar with how all of this process works, then seek the help of a professional immediately.
Writing articles and pointing links back to your website is an excellent way to please the search engines as well as keeping the public informed with new information. Keeping your potential client informed with newsletters, forums and blogs is extremely powerful. Owning your own article directory may well be the most productive way to add and maintain fresh content for the public as well as keeping the search engines happy.
The eBiz Solutions Team is standing by to assist you in your marketing challenges. Call today for your free 30 minute "no obligation" consultation.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
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