Affiliate Marketing Business Models

Affiliate marketing programs are spread over internet and are widely used with affiliate programs

, which give the output of the best business resultants. They are also known as Partnership or Associate Programs and basically it is a two way game. It is an idea of the websites to make money by directing traffic towards the other websites and it is the process, by which the other websites increase in traffic, containing the possible customers and increase the revenue. The affiliates are contented for giving facility to the connections between the manufacturer and clients.

The commission for sending traffic to the vendor's website generates the revenue for the affiliates. The merchants get paid (commission), when some of the presentation objectives have been fulfilled. The website can be made in such a way that it has all the constraints of right advertisement techniques. There are some websites, which pay the affiliates for signing up for newsletters and the rest payment is made with a purchase from the website of vendor. There are four basic models of affiliate programs, through which affiliates are paid up by the merchants.

Affiliate marketing models

Pay-Per-Impression: This involves the paying up for affiliate for a specified amount for every 100 impressions, inclusive of the Displays of ads or Page viewing, The advertisements can appear in the affiliate's website as Ad Sense, rich media or banner images. The increasing number of frauds and scams has led this model to become non-operating for some time. It was renewed by Google Ad Words in the year 2005. It is better known as 'Site Targeting', which allows you exhibit your Ad sense advertisement on a website, which has the Ad Sense Ads trait.

Pay-Per-Lead: It is a trendy model in mobile phone, credit card, banking or mortgage sectors, through which, an affiliate earns a commission for every visitor, who purchases a product from the website. It can perform some action, just like filling up a form or opening an account etc.

Cost-Per-Click: This model allows the affiliate to be paid by the advertiser, whenever the visitor clicks on any advertisement. The rewarding amount does not change with the number of times the ad is showed in the website.

Pay-Per-Sale: The affiliate gets the commission for every purchase made on the advertiser's website by any client, referred to as affiliate. This model is widely being used by the companies, for offering affiliate programs

by: Trevor McHaffie

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