Animation In Tv Commercials

Animation in TV commercials was brought into action way after animated movies were made

. Right from the start advertisers were quick to grab the various possibilities that TV commercial animation had to offer to them. Eg: Kelloggs started this trend in 1955 along with Murray mints.

The packaging of Kelloggs had a hand drawn characters and that still runs till date. Kelloggs took the same design forward for the commercial as well. Animators and Advertisers were both equally keen to work with each other. Both the industries formed a synonymous bond with each other and a whole new industry emerged with new technology coming in and creative ideas splashing across television screens. This gave rise to various new opportunities in the field of animation as viewers got hold of more than what they saw on the theatre screen. New experiments started taking place with respect to ad films and a clutter of animated ads took place which led to immense amount of competition.

Animated commercials were not only a hit with the children but at the same time advertisers started to use animation in ads for adults too. In India, Pilsbury atta was a very famous ad where a small pilsbury boy would help a lady in making rotis and another ad that was a rage was sunflower oil where a small boy was seen running around freshly made puris and jalebis. Though this fad in India came quite late but it proved effective and now we see a hoard of animated advertisements.

The association between model animation and the actual world in which the movie is made means that it has to confine itself to the laws of the actual world so that it looks believable and real. But its obvious that these laws can be modified a little in order to get the message of the ad across. The actors or characters in the ad can walk and talk like normal public but if it tends to look like its actually there and happening its a great achievement.

One of the best things about using animation in TV commercials is that its gives an ability to advertisers to create a different world altogether which is not possible in real world using live actions. You can let your imagination run wild and have a situation which you could possibly imagine happening but it wouldnt happen in reality. It helps in making the viewers get transported in an altogether new world which they can possibly just imagine and can this helps them live the moment. Kids especially being a great audience to animated commercials are always in awe of such stupendous things and getting an animated commercial does not always guarantee sale of the product but it atleast guarantees interest of the viewer.

Animation is also highly used in the case of toothpastes where a company tries to show the parent brand and a competitor brand and compare the usefulness of the brand against the other.

by: Merlin George

POST COMMENT

Animation In Tv Commercials 4 Reasons Why You Need Commercial Window Cleaning Sydneysiders Going Gaga Over Residential Architects Sydney & Commercial Architects Sydney Pick The Right Commercial Telecom Provider Commercial Cleaning Austin: Cleaning Your Office Was Never So Easy! Commercial Tenants - How To Terminate Your Lease Commercial EPC - How do I know wether my Property needs an EPC Pace Financing For Commercial Buildings Dallas Commercial Photographers 3 Essential Questions Part 1 Boston Ma Offices Commercial Property Commercial Lending - Options To Consider Floral arrangements for Residential and Commercial purposes Enterprise Portals - A Helpful Commercial Solution