Another Simple Free Incredibly Effective Auto Repair Marketing Strategy
Too many times I see shop owners make auto repair marketing way too complicated
. Sometimes the simplest approach is the most effective. Follow up calls are one of those simple, free incredibly effective auto repair marketing strategies that all too often get overlooked.There are several reasons this powerful strategy gets overlooked; the first reason is fear. Most shop owners or service writers are afraid of calling customers. They are afraid that the customer will be angry or disappointed about the repair. They are afraid the customer will yell at them or ask them for a refund. Effective auto repair marketing requires overcoming this fear.
The good news is that the shop owners who push past this fear and actually make the calls quickly discover that there is nothing to fear. Very rarely are customers upset (as long as the shop is well run) and if they are disappointed they are almost always open to reasonable solutions.
The real benefit from an auto repair marketing standpoint is the contact. By calling after a repair and checking in with the customer you are letting them know how important they are to you. You are letting them know that you genuinely care about the outcome of the repair. This is auto repair marketing at the most basic level. By calling you are building trust.
The other reason this fantastic auto repair marketing strategy gets overlooked is that it is not as exciting as writing an ad or doing a promotion to get new customers. Unfortunately this auto repair marketing tool gets pushed aside for more exciting types of marketing. This is a mistake. One of the reasons this tool is so powerful is because it is not an ad or promotion. You are not trying to sell something, you are just checking in. Ironically, this is what makes it such a powerful auto repair marketing tool.
The last reason this effective auto repair marketing strategy often gets missed is lack of good habits. Calling the customer back after the repair is just a good auto repair marketing habit to get into. Unfortunately, most shop owners and service writers find more important things to do, so the habit of calling the customer back after the repair never gets formed. By simple omission this auto repair marketing tool gets left out of the bag. Create a habit. For twenty one days in a row, force yourself to call back every customer. After 21 days you will discover that this important tool has automatically become a part of your auto repair marketing toolkit.
by: Dave Dickson