Giving Is Getting-an Auto Repair Marketing Strategy That Let Your Customers Win
Conventional wisdom says the auto repair marketing is all about getting customers to give you money
. While this is the ultimate goal of auto repair marketing sometimes the best way to get there is to give something first.The easiest way to give your customers something of value in terms of auto repair marketing is to give them recognition. Get photos of your clients with the vehicles you have repaired for them along with a written testimonial about how much they liked your work and the benefits they received by doing business with you. Put these on your reception or office walls. They will be flattered and they will talk to their friends about it.
How do you get them to agree? Say:
"__________, I like to get a photo of you and your car with a testimonial if possible. I like to put them up in our reception area where people can see them... it would be a big help to us in this fiercely competitive business that we are in."
99% of those you ask will be happy to oblige... especially because you have treated them like kings/queens.
This is powerful auto repair marketing, plus it gives you the opportunity to confront and correct any problems. If a person can not give you an excellent testimonial for your auto repair marketing efforts then this is the time to find out and correct the problem.
Another excellent way to give your customers value in your auto repair marketing is to give them awards.
Imagine getting an award for "The Best Client of the Month?" How would you feel? Recognize your top clients. Send them an Award Certificate with a letter saying...
Dear________,
The other day I was going through my records and I realized that you are one of our top clients. I really appreciate your business over the years. That is why I want to give you the "Top Client Award Certificate" that is enclosed with this package.
I look forward to seeing you soon.
We all like to get awards, trophies and certificates. If you play sports on a team or individually, you know that awards are the reward for good performance. Same in "the game of life". Give awards to your clients, they will love you for it, and your auto repair marketing will stand out from the competition. I am willing to bet very few shop owners think of these strategies when planning their auto repair marketing.
So, there you have it, an incredibly effective auto repair marketing strategy that is about giving first before getting.
by: Dave Dickson