Answers Corporation (NASDAQ: ANSW) WMM Puts the New IR Firm to the Test

Answers Corporation (NASDAQ: ANSW) WMM Puts the New IR Firm to the Test

The Blueshirt Group will be taking over the investor relations for Answers Corporation, the owner and operator of the community-generated social knowledge Q&A platform Answers.com. Even more interestingly, Answers is not the first company in one of our WMM Family of Indices to retain the Blueshirt Group as their investor relation firm. In this article, I'm going to look at Blueshirts top (and worst) performers.

The BlueShirt Group represents 52 private and pre-IPO or publically-traded companies from across the U.S., including some well known computer services and Dot-com outfits including LogMeIn, Zipcar, and Move, Inc., a leading network of real estate destination information providers that include Move.com and Realtor.com.

From the World Market Media MicroCap Index, Blueshirt Goup represents Openwave Systems Inc., a provider of software solutions that ignite mobility for the communications and media industries. From the World Market Media NanoCap Index, Blueshirt Group represents Hollywood Media Corp., who owns and operates a number of business units focused on the entertainment industry. Answers Corporation sits in the WMM MicroCap Index.

"We are excited to partner with The Blueshirt Group in our investor relations efforts," said Robert Rosenschein, Chairman and CEO. "With several new initiatives underway aimed at driving new traffic and revenue growth, we are committed to ensuring that our investors, and the investment community as a whole, have a clear picture of the company, including our goals, challenges and accomplishments".

I took a look at the performance of the shares of the companies Blueshirt Group represents year to date, and found some interesting correlations. Three of their clients LogMeIn, Inc. (NASDAQ: LOGM), Motortricity, Inc. (NASDAQ: MOTR), and Riverbed Technology, Inc. (NASDAQ: RVBD) had appreciations in their stock price of at least 95% since January. LOGM's stock has jumped 95.5%, MOTR's stock is up 133%, and RVBD's stock has packed on a hefty 145% appreciation year to date.

On the other hand, however, Hollywood Media's stock has shed 11.5% since January, and Answers Corporation has lost about 28% year to date. HOLL spun $59M from its market cap in the plunge, and so too did ANSW to the tune of about $20M in valuation. So can Blueshirt Group turn around these ugly trends?

Investors are optimistic. Shares of Answers Corporation are trading up today $.18, or about 3% at $6.38 a share on average volume. After shares nosedived about 40% for the month of August, prices have clawed their way back up about 30% to the typical 2010 price range.

Photo Attribution: Blog photo used with permission from www.youngwomenmisbehavin.com.

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http://www.worldmarketmedia.com/779/section.aspx/2606/post/answers-corporation-nasdaq-answ-wmm-puts-the-new-ir-firm-to-the-test

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