Appliance Industry: Strategic Duel Brewing Two Camps - Flat-panel Tvs, Air Conditioners, Small

3 consecutive years, staged a joint venture flat prices during the National Day of diving

, and even beyond professional expectations.

Step by step strategic duel, perhaps the two camps competing domestic and joint venture of the race.

Price avalanche National Day period, foreign investment

TV Again for large sales incentives. This year's decline than in the past, even gone beyond.

According to incomplete statistics, October 1 -7 days, foreign investment, the average flat-panel TVs drop to 30%, while domestic brands only 15%? 20% of the price cuts.

Chongqing Country United States TV Ministry confirmed, Golden Week, a joint venture brand has a clear price reduction, the reduction is higher than domestic brands. During a joint venture with domestic flat-panel TV market share of roughly 6:4.

Compound Attack Weaknesses Joint plate avalanche of real intention of the price of what? Skyworth,

Konka Other domestic brands almost unanimously?? Clean library, grab the market has lost. Several domestic brands fell to attack the same point more products joint venture, called for sales at low screen using the old design, low-cost product as "price killer."

But the joint venture does not agree with this view brand.

Samsung , LG Sharp views quite. Sharp Appliance Part Chongqing office on behalf of the Director Huang Binbin said the price cuts in order to allow more

Consumption Who know their products, and next year the market share target in Chongqing will further improve, the natural need to achieve this plan the price adjustment.

, In turn, part of the joint venture is also aimed at domestic flat-panel brand of "weakness" hit, once again dished out made "do not have core technology, so there is no more room for downward movement itself." Of course, it also incurred a domestic brand of fierce counterattack. Skyworth soldiers left, general manager of Chongqing branch, said the above statement is nonsense. For example, a large number of joint ventures with domestic brands, like flat-panel, other manufacturers use the same screen, do not use their upstream resources.

Strategic confrontation In fact, the flat panel industry, but foreign confrontation words against the home appliance industry, a microcosm of the two camps. The future, more focus of competition in the industry point to a strategic level.

A certain brand of Chongqing, citing unofficial sources responsible for the attack on the mainland flat panel market, the brand has developed a strategic plan more than a decade. For example,

Philips Is still in the exhibition hall to sell CRT, this does not mean turning a blind eye to the needs of the plate, but the Chinese and five years later, Philips CRT is still the first choice of its people will flat. The source said the joint venture brands tend to have long-term strategic considerations, is more rigorous than domestic brands.

Kelon Chongqing Air conditioning Su Qiang, general manager of channels are also analyzed, looking appliance industry, competitive strategy very different from Chinese and foreign brands, compared with more emphasis on joint long-term strategic brand planning, rather than a pool of pros and cons of a city. As a result, in recent years, whether black or white, a joint venture brands of domestic market share are gradually catching up, the two rival camps have been very clear trend.

Few years ago, a joint venture TV system by maintaining high prices, not only to earn enough profit, but also shape the high-end brand image, and then quickly broke ranks in the price of a hit, so a lot of domestic TV brands deeply passive. Today, the air conditioning industry, and foreign wars seems to repeat the color TV industry in the road. Su Qiang For example, at this stage, several joint air-conditioned top brand appears on the list, but it may be just what brand of strategic joint venture arrangement?? The first use of the powerful capabilities enhance brand image, a full-scale attack when the time comes.

by: gaga

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