Appliance Manufacturers: One After Another Rush To Open Stores In Fujian Enclosure

Busy in home appliance chain enterprises in three to four enclosure while the market shop

, the home appliance brands competing in the secondary market shop. Learned so far this year in August, the United States out in Fuzhou, 10 stores, the total has reached 15; and Galanz out in Quanzhou, Fujian's first dormitory.

This year, many major domestic home appliance brands have changed their strategy to support its regional distributors to open stores, intended to control the construction of the retail terminal. The industry view was expressed that in the future, in the secondary market for home appliances dominate supermarkets will change.

In the appliance industry, sales of store brand has long been of the form, Gree air-conditioned store in the country now has more than 2,500, more than 40 in Fujian. This year, in addition to Gree, Midea, the Galanz, Skyworth, Haier household appliances of all major brands competing in the domestic big cities out store, shop or living museum experience.

Stores engage in the service

Present, the overwhelming majority of home appliances brand store brands opened regional dealer for. Dealers can make money open stores, determine whether the appliance manufacturers plan the successful implementation of the shop.

Reporter learned that the cost of opening a store is not low. "Opening stores at risk, there are some dealers out of the past few years the market." Yesterday, a distributor of beauty introduction, they have a shop in Fuzhou two sections, each month more than 4000 yuan per month, plus staff salaries, marketing expenses and other costs 10,000 yuan a month, the cost of a year requires 12 million per year in sales to reach 1 million yuan to preserve capital.

Reporter learned from the channel, some appliance manufacturers give dealers shop rent subsidies for the stores offer special discount for models, giveaways and other promotional aspects in favor of the store.

"And supermarkets compared to store a big advantage is reflected in service." Glanz, Xiamen Branch, said the head of Agam, stores the service will be more detailed. On the edge, the U.S. air-conditioning, a dealer, he repeatedly stressed that, in the season, the shop door faster air-conditioning, product problems, store the response faster.

Intended to control the terminal market

"As the home appliance chain stores continue to open new branches, bringing the cost inflation, which also makes household appliances into a high-cost low-margin position." Unwilling to be named a well-known home appliance manufacturers in a domestic company in Fuzhou told reporters that at present, manufacturers and agents willing to cooperate, the agents are cash balance section, and home appliance chain stores are credit; In addition, the agents requested a lower profit to the refrigerator, for example, home appliance chain stores to 10% of manufacturers margin, plus a variety of fees will be as high as 15%, while the agent does not exceed 8% of the gross profit.

"Purpose is to establish their own retail outlets can be controlled." Agam said, this is a large chain sales mode to add, and will form a shopping mall, store, dealer sales of three models.

[Key words]:

Home Appliances

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Appliance Manufacturers: One After Another Rush To Open Stores In Fujian Enclosure

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