Appliance Store: New Year's Day Promotion Encroaching New Year
Appliance Store: New Year's Day Promotion Encroaching New Year
Home Appliances Marketplace : New Year's Day
Promotions Encroaching upon the Chinese New Year
TV The average unit price for the first time more than 8000 yuan
3-day after the New Year promotions, medium and large,
Suning , States United States And so invariably initiated a period of 1 month of New Year promotions, focus on promoting the TV,
Mobile , Computer And digital products Sell , Individual stores are the focus of activities will be held to carry out huge none other.
Steady stream of people, a wide variety of promotional activities ... ... With the coming of New Year's Day, the market exploded consumer appliances climax. The market this year, is still to high-end flat-panel televisions and mobile phones for the store's main product.
In the sales of the 2006 New Year's Day market, Suning Appliance has broken sales records 3. The average unit price for the first time color televisions more than 8000 yuan; single
Brand " Nokia "A" L'Amour Collection "sold more than 5,000 units for the first time; the highest ever for sales growth, overall sales increased 3-fold.
Suning made New Year's Day sales success of another aspect of the war is "Heavy audience," the price system. With color TV, for example, all mainstream Flat TV models in the 30% decline, including 6755 yuan of 32-inch
Liquid crystal TV, 8555 yuan of 42-inch plasma TV and 37-inch LCD TV, 12,555 yuan of 40-inch LCD TV, 15,755 yuan of 42-inch LCD TV. This naturally aroused the low price of consumer desire to buy. Not only low prices, and Suning in turn promotions to achieve the extreme, "at least 1000 back to 120" and "over 100 back 10" of the two activities, in turn has a very low price, pulling down more than 20% , In this way, high-end product was high off the coat.
News from the U.S. State Department learned Zhaobao Min, general manager of Beijing Branch, January 1, States United States and 33 stores in Beijing, skyrocketing 324 percent in sales than usual, which, compared to flat-panel TV and last year increased 5-fold. It is understood that during the 3 days in the New Year, played the leading role in the market is flat-panel televisions and high-end phones, especially in the 37-inch LCD and 42-inch plasma-based. State data provided by the United States, these two products accounted for U.S. national TV more than 80% of total sales. In addition to TV, mobile phones, digital products, sales of 3C commodities also reached 4 times normal. Mainly due to the occasion of New Year's Day 2006, mobile phones and digital products focused on new products introduced, and some will not produce the old model also focused on starting fire sale, boosted sales of cell phones and digital products increased more than usual. Relevant responsible person said, after New Year's Day, with the States United States Summit held mobile phones, the country will be greater U.S. efforts to launch a mobile marketing craze.
A noteworthy phenomenon is that, due to the higher unit price of foreign flat-panel TVs on the market very well, color TV product, the average unit price for the first time in more than 8,000 yuan during the New Year. The information provided in Yee, domestic brands priced at 8,427 yuan on average, foreign brands as much as 13,688 yuan. Although recent foreign brands such as sales channels in large and medium-obsessed price dive, on the formation of a certain pressure of domestic brands. But in order to
Hisense , Skyworth Other domestic brands, led, and did not flinch. To Hisense, for example, New Year's Day three days for the 30 million sales, which only sold 10,000 units on the flat.
Yesterday (January 3, 2006), medium and large, North Branch General Manager Jiayao Yong told reporters, "Dazhong Electronics New Year's Day three days of sales, sales of close to normal 20 days, New Year's day, every 0.2045 seconds to create a Electric sold a record. "New Year's day, 60 medium and large stores in Beijing were sold appliances 193,665, achieved sales of 205 million yuan, the equivalent of an electrical appliances sold every 0.2045 seconds. Among them, 1 January JCP sold 30,000 phones sold every 1.44 seconds on a cell phone.
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