Avoid A Newbie Mistake and Get One of the Email Autoresponders Now!
Don't make the same mistake that most do when fist starting their journey as an internet marketer
. Start a campaign to build a list and get autoresponder software or one of the email autoresponders on the market. You might have heard of this before and it's true, the money is in the list. Building a list is the absolute most effective way to develop a relationship with your visitors and a solid relationship is essential if you plan to make money with your site.With a list and an email autoresponder you no longer are totally dependent on visitors finding you. You can communicate directly with your audience and you can do it over and over again providing you are giving them something of value each time.
So how do you do that? Choosing the right email autoresponder is exceptionally important in running your internet business because if you put your list in the wrong hands it could spell instant disaster. You need an email autoresponder that can properly manage your list, allow for significant growth and that works within the CAN SPAM guidelines.
One important feature that you will want with your email autoresponder is to ensure they have the option for a double opt-in. So what does a double opt-in mean? A double opt-in is when someone signs up to be on your list (that's the first opt-in) and is then sent a confirming email telling that requires them to click a link to activate their subscription to your list (second opt-in).
This double opt-in is particularly important to insure that you avoid any claims of spamming. In fact several of the leading autoresponders will not accept a list unless there is proof of a double opt-in. Thanks to the abuses of the past, the government can now fine you or even send you to jail for spamming.
Ok you've made a selection for your autoresponder, now what do you do.
Well the first thing you want to do is decide just what it is you are going to send your new subscriber. The best advice is to give them something of value and not hit them over the head with a sales pitch with the first email. Remember you are trying to develop a relationship and trust.
Some common uses of the autoresponder include free reports, tip lists, mini-courses and newsletters. Each of these can include valuable content with a tease at the end that encourages them to click on a link and visit the site. One advantage of tip lists and mini-courses is that it sets the subscriber up for multiple emails.
For example if you have 12 lawn care tips you can load those into your autoresponder and program it to deliver 1 tip every 4 days or so starting immediately after it receives the subscription confirmation from the subscriber. This keeps your site in front of the subscriber without overwhelming him with tons of useless email messages.
Select from the email autoresponders on the market and get the right autoresponder software. Now plan to deliver valuable content before you start building your business and you will be well on your way to developing a loyal and profitable audience.
Avoid A Newbie Mistake and Get One of the Email Autoresponders Now!
By: Z MacKinnon