Balance Between Website Functionality And Creative Web Design

The Internet has been going strong for nearly two full decades

. Among those wanting a piece of the action, a website is of the utmost importance. However, far too many site owners stumble as they begin because they dont realize there is a balance needed between functionality and creative web design. If you are thinking so much about your creative web design that you are not giving enough attention to your content, expect troubles. Most site users confess that they care little of what the site looks like as long as it delivers strong functionality and convenience to the overall user experience. But at the same time, it is important not to take one's creative web design for granted. If you want your site to be the best that it can be and perform the best that it can, then you need to think seriously about both factors. Why? Because:

1. Content is king

In the online world, content is important above all else. You are not going to have strong enough traffic to elicit sales from ad revenue if you dont generate enough good content to attract users. Take our hostgatorcoupon.info site for example, we provide product review info and the best discount coupon code. These are the content user want and it gives value. So before you go off planning all your ad space and positioning, keep this in mind. Very rarely does an idea alone inspire advertisers to sign checks. You've got to demonstrate execution first and foremost. When you can get other people excited about your site, you can start worrying about ad placement. After all, you can't incorporate what isn't there.

2. Design affects click by followings

But what if the advertising is there? Then you need to make sure that your sponsors get their messages seen in an obvious yet subtle way. This requires you to put forth more effort in the design area and to think creatively. Remember, the Internet is a useless vehicle when it comes to traditional in your face advertising. Case in point: look at the pop up ads with the "Skip Ad" feature. Nine times out of ten (and probably ten out of ten) a user will click the "Skip Ad" button before ever even giving the company name and message a chance to load. People dont want to be sold to online. But they do respond well to proper ad placement, so make sure that you do it for the sake of your sponsors and the sake of your site.

3. Design and content are dynamic

Both aspects are dynamic. In other words, they are always changing to better suit the audience and the overall web environment. You can't afford to rest on your laurels with either one. There are millions of sites out there and each one is constantly improving its reach to the potential audience in your niche. Stay on top of things and enjoy a long lifespan.

by: Gen Wright

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