Banner Advertising

The saying That which is seen is sold appropriately fits here

, as in some scenarios, contextual ads just don't work and one need to be able to take greater control over what content is shown in ad space and does that be able to capture the strong attention of large mass of target audience ?

Taking an example of jingle on a radio, hearing it doesnt make you feel compelled to buy any product suddenly. But with the gradual passage of time, listening jingle over and over, and eventually, develops awareness of the company or its product. Same way the most banner advertisement, are not mend to create an immediate impact .Thus in order to generate sudden awareness about the services and products, the banner advertisements needs to be best among the lead.

Online banner advertisement is an inseparable part of online advertising .They are eye catcher and very interactive in nature. It is done in a way, so that the advertiser gets maximum exposure for its products and services, thus helping a viewer to become more familiar with their brand.

Internet banner advertising has an additional advantage over other banner advertisements like newspapers because readers act on their curiosity immediately after going through the advertisements, thus giving the response immediately. Moreover, if the customers find the products and services interesting they would place the orders instantly.

Irrespective of whether any business is already an established business or an upcoming business entity, internet banner advertising is one of the best ways to advertise and to promote their business online or it gives them an edge of gaining popularity and visibility. Due to immense competition ones business needs to stand out, in order to give their business an unique identity.

The online banner advertisement works through a banner network or ad network. The banner network comprise of advertisers, agencies and publishers. Cost incurred in it is less, and this business model is based on cost per click, page, impressions and lead acquisitions. From the statistical data it has been seen that its usage rate has been multiplying into a huge amount in a very small span of time.

It is considered to be moving at a much faster pace than SEO because even if your website is on the top of the search result page, the user may not click your website.

Similarly there are many online banner advertising companies on the planet but XAPADS is one of the fastest growing advertising networks mainly in banner advertising. XAPADS is very cost efficient in comparison to other ad networks. Its usage medium is very effective and efficient in attracting prospective customers, hence proving survival of the fittest and the best theory. Therefore, we believe in doing experiments and thus knowing what works and what doesnt works, continuing to reap profits for years.

by: Anju Joshwal

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