In order for your website to be picked up by search engines and ranked well
, there are some things you need to do and keep in mind.
Understanding how SEO works will make the difference between success and failure of a website. Content is king. It is the number one thing all search engines look at. It is the number one thing that will draw people to your website.
Links to your website matter. Two reasons; 1) It will take people from other websites to yours. 2) Search engines look for links to rank the importance of a website. The more links you have from other websites, the more traffic you will get and the better your website will do. The wider the range of websites the better. Also the anchor text, which is the words used to make up the link, matters. You are better having a link looking like this: Low Cost Insulation than this Another insulation website.
Be consistent in your language on your website. Try to use the same phrases to describe your business and your service or products. Make sure you are consistent with your keywords in all parts of your website. This includes the page titles, the link text and the website description.
The things that matter the most in SEO:
1. Trust/Authority of the Host Domain - The longer you have a website at a particular location/domain the better. Also Search engines rank links from.gov websites higher than other domains.
Link Popularity of the Specific Page - The more links you have the better
Anchor Text of External Links - It matters what text is used
On-Page Keyword Usage
Traffic and Click-Through Data
Social Graph Metrics
Registration and Hosting Data
DO NOT try to scam search engines by faking any information or links, or using "Black Hat" tricks. The risk to your business is too great. Google and other search engines can ban your website from appearing, which is definitely something you do not want to happen.