Best Buy customer experience to promote changes in household appliances fashion chain - Best Buy, home appliances chain - HC Network Appliance

Best Buy customer experience to promote changes in household appliances fashion chain - Best Buy

, home appliances chain - HC Network Appliance

In China

Home Appliances

The increasingly fierce industry competition, how to win consumers, consumer groups to consolidate and enhance brand loyalty, has become the focus of the retail business. China's full market liberalization of the retail year and a half, with the Best Buy and other foreign retail giants to enter, in the appliance industry has caused a series of changes, many new marketing ideas also will be introduced, of which 100 promoted by Best Buy customer experience is one of quite a representative. The so-called customer-type experience, is to give consumers hands-on opportunities, through their own experience so that consumers feel the feature-rich functionality in a single high-end products and the difference between low-end products to better understand the product , dig individual customer needs, stimulate consumer desire to buy. Other major businesses in the domestic price war, when the scale of war, Best Buy introduced in this unique marketing concept underlines its different, and also to create the domestic appliance industry experiencing consumption precedent. For the convenience of the customer experience and the purchase, Best Buy's merchandise display is through well-designed rather than according to types of goods according to the domestic home appliance store brand displays, and can be any trial, to facilitate the customers with different styles, features and price in comparison shopping and shows fair by comparison. At Best Buy stores in the whole, relaxed and comfortable shopping environment is impressive. In

Flat-panel television

Sales area, while on television wall hung according to dozens of small to large size

LCD TV

, Including various sizes of various brands, while playing the same screen, allowing customers to get the most intuitive experience, experience with all the different characteristics of the brand. The luxury with comfortable sofas to sit down and allow consumers, in the audition Look in the selection of his favorite leisurely products. In

Mobile

Sales Area, Best Buy ingenuity photo printing devices configured so that customers can immediately see the effect of film collection. Company's "Magnolia Need video world" is groundbreaking high-end audio brand to a variety of mixed display, forming a superb home theater audio-visual experience of space, so that consumers receive at home, immersive audio-visual enjoyment. As the pioneer of experiential consumption, household appliances, Best Buy 51 period is the flagship store located in Xujiahui, held a grand "Night Wind Shang Baisi buying experience," consumer feedback events, which is unprecedented in China of. Day from 19:00 to 1 am the next day, store experience show a diversity of activities: the impersonation show, the Mike Jackson, Barbie dolls, the Statue of Liberty and other famous figures from the United States and Shanghai consumers close contact, from the Hawaiian band and hula style passion for performing groups add to the fun atmosphere of high tide to continue, but the scene is added to the suspense draw, so while consumers enjoy access to a pleasant surprise. Meanwhile, the consumer side of the site to visit while you play, more free food you eat. All this can not be said that the customer experience on interpretation to the extreme, allowing customers to truly feel at home. Emergence of Best Buy, for the domestic home appliance chain industry has injected fresh vitality, their advocates, such as customer type experience also prompted a strong response, many businesses have begun to emulate this for changing the pattern of change in the domestic home appliance sales , to introduce a more rational competition, to provide customers with better services and laid a good foundation.

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