Ok you know that what is on-page search engine optimization? If Its the keyword end of SEO for you. Keyword efforts require basically choosing your keywords and strategically placing them all throughout a site.
As the web grows todays scenario keyword research become critically important. You want to use keywords that are infact searched, but seriously dont have so much competition that youll never have those keywords as work for you. Its work like balancing act.
What is off-page search engine optimization? In a short summary its getting backlinks for your websites. Backlinks more importantly help your sites rank well in the area of search engines.
For example, a link that coming from Fox News website is far more valuable than a link just from your local hair salon owned by a friend. You also want links that from websites and blogs all that are related in content to your site.
Also get links those from websites whose content is similar like yours. For example if your site is a law firm then focus for getting links from other lawyers. Dont waste your time getting links that from a hair salon website.
So its really easy to talk about getting links and musing about getting awesome links all from CNN, but just how do you get those links for best effort ? 3 approaches are mainly used; they are:
1. Create effective content that other websites right without any prompting from you just link to your site. Content can be anyway articles or videos, podcasts, and/or photos.
2. Be a deal-maker by effective link exchanging with related websites. E-mail a site owner or webmaster and then ask for a link exchange.
3. Create effective inbound links by writing and publishing that content on sites outside your website.
Personally I prefer the control and like the links to my site in one-way. Ive done this kind of link exchanging but its just like for me ongoing headache.
The disadvantage goes for this kind of approach it works well because is it takes a lot of my time. Think about writing fresh content so for then putting it on article directories. That takes time for here. Also, writing blog comments and posts takes a good amount of time as well.