Black Techniques Of SEO
Black Techniques Of SEO
Black Techniques Of SEO
Search Engine Optimization, or more popularity known as SEO, is one of the most popular types of Internet marketing techniques used by many webmasters today. It is used not only to market their brand or services, which are mainly involved in Internet advertising, it is also known for its use in increasing the traffic of a website through search engines. Websites such as e-commerce websites, benefits from this Internet marketing technique.
However, like many other Internet marketing techniques, SEO is also known for its use of techniques which is known to cause adverse effects in search engine result pages or SERPS. According to many experts, such as those fromSEO Philippines companies, these techniques are mostly known in the industry as spamdexing or Black Hat SEO.
Black techniques of SEO
Spamdexing, or more popularity known in the industry as Black Hat SEO, is a technique mostly used to improve a website's visibility in search engines, but with adverse effects both for the website as well as for search engines. This is because spamdexing techniques are mostly used to manipulate the relevancy or prominence of resources indexed by a search engine, in a manner inconsistent with the purpose of the indexing system.
There are a number of techniques used in this, and are as vast as techniques used in a white hat SEO (guideline-approved SEO techniques). Some of the most recognized techniques and methods used in Black Hat SEO include:
Recognized black hat SEO techniques:
Keyword spamming
One of the earliest spamdexing technique used in SEO, this mainly involves calculated placement of keywords within a page to raise the keyword count, variety, and density of the page. Though it may be very useful, some have abused this to even involve keywords which are irrelevant to their products and services. This technique may involve the use of hiding the text behind images or similar font colors with its background.
Other than in the content, keyword spamming is also used in the codes, particularly in Meta Tags. Meta tag spamming involved repeating keywords in the Meta tags, and using meta keywords that are unrelated to the site's content. However, according to manySEO Philippines experts, this technique has been ineffective since 2005. Alt Tags and Title Tags are also popular places to spam keywords.
Link farms
Link farm is a black hat SEO technique widely used in the past. Compared to keyword spamming, link farms are a type of off-page SEO which is also used to manipulate the SERPS. This technique, however, have lost its use when search engines focused their attention to links which are relevant to a website's service.
Article spinning
A more recent black hat SEO technique, its origins came from duplicate contents, which is widely used in article marketing. According to manySEO Philippines experts, this involves rewriting existing articles, as opposed to merely scraping content from other sites, in order to avoid penalties imposed by search engines for duplicate content.
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