Bucking the Trend of Business

Bucking the Trend of Business

Bucking the Trend of Business

In last 2 years, it's no secret that many businesses the have suffered because of the economic downturn. Some of them have had to make redundancies; a number have had to balance back output and unfortunately some of them have died away. So how do we buck this trend? How do we prosper in adversity? Even the most narrow-minded boss would have to be willing to learn how to keep their business afloat in these unsteady waters.

Spencer Green is the Chairman of GDS International, a company that is leading in media and events in Bristol, England. Spencer Green initially found GDS International 16 years ago. Like most aspiring companies in the early 90's, GDS International was on the crest of an oversize economic wave, weaving between events and the media already in established markets, but more importantly investing time into market research.

Spencer Green was very persistent in marketing into emerging markets such as Latin America, China & India, unlike most companies in their early years. Learning how these nations did business, their ethos and most importantly culture which would be very useful to him and GDS international in years to come.

GDS International is now covering all major business verticals, hosting summits in every corner of the world, growing globally continuously. Dividends have paid off after Spencer learnt the emerging markets of the 90s. GDS now has different office in Bristol, Miami, Cardiff, Sydney, Kuala Lumpur, and New York and planning to expand its operations in South America.

Vast majority of businesses that didn't invest enough time and research into the economies of tomorrow are struggling now, because most of their primary focus are that of North America and Europe had no contingency plan to offer their services to their customers in developing and burgeoning markets should their target audience decrease trading.

There aren't definitive answer I can give any suffering business in the current economic climate. All I can say is that GDS spent resources in fruitful economic times researching the regions that are now making us successful today," Spencer said.

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