Business Advertising Lessons Learned From 5 Fantastic Commercials - Learn From the Masters

Visa Push It Commercial

Visa Push It Commercial

Music is a big part of advertising, but you don't necessarily have tomake up your own jingle for your small business advertising ... chancesare that there's already a song out there that encapsulates yourmessage (with a bit of meaning twisting!). You'll get to capitalize onall the existing emotions associated with the song; the only downsideto using this tactic in your business advertising is that it isexpensive. Look to smaller (yet still popular artists). Licensing songsfrom bands like The Rolling Stones and Michael Jackson for advertisingcan cost anywhere from $25,000 up to $100,000+ depending on how highprofiles they are. You could get your customers bopping along just ashard with a newer song (and far less money!).

Business Advertising Lessons Learned From 5 Fantastic Commercials - Learn From the Masters

By: Mia Cusack

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