Business Card Magnets Will Stick With Your Customers
Business Card Magnets Will Stick With Your Customers
In an era of tough competition, businesses need to exploit every possible advantage to reach customers. Wary consumers, bombarded with continuous advertising from radios, television, the Internet, cell phones, video games, newspapers and magazines, have learned to tune out nearly all of the clutter they face each day.
Business card magnets are one way of breaking through that clutter to reach potential customers by offering them something they can actually use even as it serves its marketing function.
All things considered, business card magnets are a better marketing tool than standard paper cards for many businesses. The simple truth is, business card magnets are much less likely to be thrown away or accidentally lost than paper business cards.
The reason is twofold. First, business card magnets have a solid feel, a heft, that ordinary paper business cards lack. They're physically harder to lose. More importantly, people appreciate the utility of magnets. They can take them home or to the office and place them on the side of the refrigerator or filing cabinet. They can use business card magnets to hold paperwork they need to keep track of.
Of course, while those same business card magnets are performing a useful task for the potential customer, they're also helping your business. They keep your business contact information right in front of the customer, most often right at eye level. And it stays right there for as long as they have a use for the magnet.
That means when that prospective customer is ready to buy your product or service, thanks to business card magnets, your contact information is there and your competitor's probably isn't. Want to bet who the customer will contact when faced with the option of a number or Web address is right there when they need it? When they don't have to resort to a phone book or search engine to find it? Score one for business card magnets.
Business card magnets are most often made of 20 mil thick vinyl. The design is printed on paper via offset lithography, laminated with Mylar film and die cut. Custom cutting dies guarantee clean cuts and tight registration for the printed design once the design is applied to the magnetic backing.
Business card magnets also excel as trade show giveaway items. They offer prospective customers something they can use, something they can positively associate with your company, product or service.
You're not limited to standard shapes when it comes to business card magnets. Magnets are available in custom shapes from reputable suppliers of business card magnets. As long as it contains the information you want customers to have, just about any shape is possible. The custom shape will make your business card magnets even more memorable to those who receive them, and keep them aware of your business. A unique shape also can make your magnets stand out from others that are the common round, square or rectangular shapes.
Any good supplier of business card magnets can help you create the perfect business card magnets for just about any business. With custom shapes, colors and even glow in the dark options available, business card magnets can attract more profits to your business!
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