Business Card Printing: Focusing On Details, Color And Style

Lets face it

Lets face it. Everybody who has a business desires for it to grow. But in order for a business to grow, you need to promote it incessantly. This would require you to have a good marketing plan. The essence of good marketing is to know what your customers need and develop a marketing plan from that need. Your plan should focus on these important factors:

Drawing in lots of customers

Encouraging the customers to buy your products

Persuading them to buy more from you.

All these factors help achieve your end goal, which is revenue and profit. But to market effectively you need to make use of a good marketing tool. With the number of tools available today, it may seem overwhelming to you to choose the best tool to use. There is, however, an easy and cost effective way to market a businessthrough business cards. Many of the successful businesses today started their marketing campaign through these modest cards, and until today, they still use business cards to acquire more customers.

To startup businesses, it may seem difficult to create a business card that will effectively get word about their business out there. That may be true. But there are simple guidelines that they can follow to create an exceptional card. Here is a simple guide on business card creation that focuses on contact details, color, and style.

Contact details to include. The business cards main job is to hand out your contact information to your target customers. What information you put in the card and how you present that information will play a crucial role on the effectiveness of your business card. It can be tempting to include every detail you can think of in your card. But remember that there is only limited space in your card, and the more details you include, the smaller the font you need to use making your card less readable.

At most, your business card should include the following:

Name

Business name

Phone

Email

Street address

Contact numbers

A tagline

You can also include your logo and a background image in the card as long as the images dont crowd your contact details. If you also opt to use a colored paper, be sure to choose the right images and font that will best fit with the look and feel you want for your cards.

Color. The color you choose affects greatly the overall look of your business card. Four-color printing is the standard in business card printing. If you have enough budget and wants to be artistic in creative in your cards, it is always best to opt for four color printing. But if you are on a limited budget and want to go minimalist in your design, you can always go for one or two color printing as it is much cheaper especially when used on letterpress or engraved cheap business cards.

Style. You basically have two options when it comes to style: creative or minimalist. If you want to let your artistic side reflect on your business cards, then go for creative cards. But if you want to stay with the simple style, go for the minimalist design. You can basically experiment with different styles and designs of business cards. But keep in min that in the end, the style you choose will depend much on your budget.

by: Leah Delaney

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