Business Regulation: The Bottom Line Of The Industry Development Of The Industry In The Digital

Digital photo frame, this is a rising line industry

, is also an extremely chaotic industry. The industry technical threshold is too low, as long as the chips got to find mold, can make various products, it also led to homogeneity, including design, Marketing Way, the homogenization of marketing channels. Homogeneous result is lower prices for digital photo frame as a whole, uneven product quality, cottage products everywhere, unscrupulous companies trying to profit.

But any one industry, has its rise and fall. Any one industry in the development process, are only a few firms can always stick to the bottom line, the bottom line, including prices, including product quality. These adhere to the industry bottom line (and to some extent, also called professional ethics) business to competition in the market settle down, form a real brand, and ultimately become the industry leads the way and the big winner. And such enterprises in the industry which must be very few. This is the process of industrial concentration.

This series of articles, the focus is the entire industry, and the implementation in a number of business case. This points to a plane designed by the by the surface and little to investigate the regulation of commercial digital photo frame industry - bottom of the case company in the industry.

Business Regulation 1: ladder principle Adopted marketing strategies, pricing strategies, depending on where you stand on a ladder industry. Standing in front of the selling concept and services, in the middle of selling products, standing below the sale price. Digital Photo Frame development

2010, a large number of 34 streams and digital photo frame manufacturers close down cottage, a group of 34 current and more manufacturers enter the cottage, and some well-known Home Appliances , Digital, video and audio manufacturers have begun to put into production and marketing of digital photo frame. Industry than the first companies to enter the digital photo frame surrounded by a time attack, the pressure unusual. Veterans in these industries, many manufacturers running out of patience to confusion in the market as an excuse to get confused when the market declines of the shield, to look to follow suit, price cuts become a trend as a major competitive advantage, brand image sharply. Happy Electronic , NASDAQ and easy as the United States is a good example, mad to kill a certain price in order to protect market share.

Excellent domestic brands have strong visual or even contrarian price rise. The Fate of the standard price system alone, instead of giving excellent visibility to lose orders, the opposite has also attracted many top-level Agents And the well-known end-procurement customers to consolidate and enhance market share.

Business Planning II: ethical principles 2010, the digital photo frame's overall price drop is very large, the survey showed 7-inch, 8 inch digital photo frame price drop of up to 28.9%. Hong Kong Electronics Show, I witnessed a joint venture by the two companies a certain brand of 8-inch digital photo frame, on-site to 29 dollars a rush of Tuangou Jia popular. Apart from marveling, I by the end of April again in Shenzhen International Gift Show visited more than ten digital photo frame manufacturers, including excellent visualization, happy professional manufacturers, including Ka-hung, Hiroyuki source and other non-professional manufacturers. Thorough investigation, the author even more surprised to find that many manufacturers have cut prices in publicity, promotions, even worse, some factory workers to grab orders as soon as possible, live on the agent quoted a low price.

So aggressively cut prices, profit margins of manufacturers and dealers how to protect? Reduce costs. What is the cost price? The answer is: the expense of product quality. To get the order and ensure the immediate profits, digital photo frame manufacturers who make every effort to reduce costs. Upper panel in the industry standard industry more stable, these manufacturers have generally adopted method is to purchase second-hand screen and refuse or garbage screen Power supply . These non-professional end-users and consumers are not familiar with the situation.

Writer with excellent visibility in unannounced visits Sell Personnel, brand extension workers had contact with another case to see and hear another view. Excellent visualization of the sales staff does not offer any live show, do not promise any reduction promotion, whether it is behind the talk show, or telephone communication are tightly regulated in a unified headquarters established to bite the price are not promoted. In the same excellent visual brand strategy department staff conversation, I heard so replied: "You can not disassemble screen video is not done can not do two nine seven or eight cents a USB power cable, the problem is and excellent be as to such products to brokers to push the final product useless or three days on a problem, end users are buyers and brokers, or scolded scolded excellent video? is clearly the superior visual curse. excellent video not dumb enough to move blocks of stone on their own feet. "

This is on professional conduct, professional ethics as a stick to the bottom line. This Road, the bottom line collapsed, the spirit of enterprise support also collapsed.

by: gaga

POST COMMENT

Hometown Powder - Optical Multiplexer - China Pdh Multiplexer The Journey of an Industrial Entrepreneur For the bigger picture choose a plasma TV Electrical Contractor Designed Telecommunication And Data Systems Slooh - Sdh Multiplexer Manufacturer - Multiservice Multiplexer Shopping for plasma and LCD TVs for Christmas now in full swing Kitchen Electrical Appliances Are Rushing To Farming Fertilizer Survival Of The Fittest Speed Electrician Quotes: Get A Fair Bid Decryption Boss Electric Kitchen: Stove Hood Of Winning A Sword - Range Hood, Range Hood Boss - Hc Electric Kitchen: Gas Appliance Is More Suitable To Open Retail Store - Gas Appliances, Gas Stove - Forex Profit Multiplier - Does this qualify as Forex "Voodoo"? Enter: the E-Ink watch! Why digital watches are about to become a thing of the past! Digital Tv Overall Translation Shiyan Status, Problems And Solutions - Digital Tv, Interactive Tv,