Do you ever wonder which call metrics are important to watch and what they actually mean
? Listening to call recordings is often the best way to gather the most information, but here are a few at-a-glance metrics to give you a basic idea of whats happening with your calls.
Call Date/Time - The date and time of your recorded calls can tell you when peak call times are. This can help you make staffing decisions, such as how many people are available to answer phones at different times of the day. Also, be sure to look at total calls per day, certain days of the week may be higher call traffic days which may affect your business hours. For example, maybe you should open 2 hours earlier on Saturdays based on the number of missed calls.
Call Length - Without even listening to your calls, taking notice to overall call length can give you a good idea about the calls quality. If the call is less than 15 seconds, you have good reason to question the validity of the call, it is likely a wrong number or hang-up. A call length of 4 minutes or longer is most likely a call of some substance.
Calls Map - Noting where your calls are coming from provides you with data as to what locations or demographics are best responding to your ads by taking action. This may help you make future targeting decisions.
Total Calls - Studying your overall total calls can help you determine ROI of specific advertisements based on number of legitimate call leads that came from it.
Knowing which call tracking metrics to focus your attention on can be a crucial factor in your phone call tracking success. Utilizing a call tracking software can make it quick and simple by pulling all of your data together in one place.