Calling All Sales Reps Its Time To Brand Yourself

Are you a sales rep who is truly memorable to your customers

? Do you want to know how you can be? The newest trend for sales representatives around the country is to create your own personal brand that your customers will remember. Below are five tips for creating a personal brand that will set you apart and create a lasting impression with your clients.

1.Understand your audience. A vital element in creating any brand is taking the time to profile your audience or customer base. Are they conservative or relaxed? Are they mostly males, females, or a mix of the two? Do they typically fall in a certain age range? Understanding these factors will help you determine the best way to approach them. You might want to make your message all about facts for a highly educated audience. You may incorporate relevant trends for a younger audience. Take some time, just as you do when approaching your clients in a meeting to determine the direction of your brand.

2.Focus on what you provide that your competition does not. Think of both the product and service you sell, as well as what you provide as an individual representative that your client will not receive if they purchase from your competitor.

3.Pick a tagline that is catchy. Take the information from above and create a tagline for yourself. Make sure it is something memorable. Run it by your friends, family and colleagues first and get opinions from people you trust, as once you pick a tagline, it is important that you stick to it.

4.Stay consistent. Include your tagline in every touch to your customers. Start every meeting with it, add it as your tagline in your email signature, and make sure to include it on every communication to your customers.

5.Incorporate Promotional Items. To really ensure your brand lasts beyond face to face and electronic contact with your customers, purchase some promotional items printed with your name, contact information and tagline on it to hand out at meetings and tradeshows. You can pick an item as simple as a pen, or as silly as off the wall as a bobble head. Whichever direction you decide to go, make sure the promotional item reflects the brand image you are trying to achieve.

Building your own personal brand is a fun way to interact with your customers. It will keep you and your message memorable, and help you build lasting relationships.

Find great promotional items at every price point to hand out to your clients at www.bestpromotions.com, or call them at 866-887-2378 and talk with a product expert that can help you bring your personal brand to life.

by: Erin Lewis

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