Case Of Home Appliances To The Countryside Farmers Unbearable Embarrassment Leading Up Too Long -

"We had education level of farmers is not high

, get so red tape, will head out really big," "In addition to the refrigerator, I still want to buy air conditioners, television sets and washing machines, however, receive subsidies for more than 3 months, I would not have to buy a limited number of subsidies and then those products, and better to buy general merchandise directly to the mall. "appliances to rural areas has been implemented for some time, we have that the open countryside for the enterprise market, while We are even more farmers should be concerned about personal experience.

Mighty bound for rural areas

Appliances to the countryside

Delivery, dazzling all kinds of household electrical appliances, home appliances to the countryside in

Guangdong

The operation has entered a substantive stage, "We have a good point of product distribution", while household appliances to the countryside is a successful business confidence; "I do not know when it can get subsidies, too long, I do not pick these products of "the other side are the numerous farmers worry for home appliances to the countryside.

Farmers: subsidies for too long led unbearable

On February 10 at the Panyu Square, home appliances to the countryside to promote start-site, Mr Leung, who lives in Panyu Village traded the honor of being the first live event, "I bought a Haier refrigerator, the price is 2299 yuan." Mr Leung told the reporter, this refrigerator he can get back close to 300 yuan subsidy, "before I saw this product in the market, mainly Chinese and is its low power consumption, noise also. ", but he now do not know when they will get subsidies," the lady told me one month promotion about time they received the subsidy and, if so, I will continue to buy products of other appliances to the countryside. " Country Garden in Panyu, Mr Leung had just bought a new house, the whole house of home appliances have not purchased, "Apart from the refrigerator, I still want to buy

Air conditioning

, Television sets and washing machines, home appliances to the countryside, but if the procedures are too complicated products, or to receive subsidies for more than 3 months, I would not for a limited number of subsidies and then buy those products, and better to buy general merchandise directly to the mall . "Mr Leung bluntly.

Miss Lu

and seems more concerned about how much the amount of subsidies, to hear the scene, said manufacturers can get 13% of government subsidies, she murmured: "If 15% to 20% like the , 13% seems too little. "

Reporter visited the scene, many farmers receive subsidies for the procedures are still many questions, "we farmers have been no high level of education, engage in such red tape, and it really head out much", press heard many similar complaints.

Zeng, deputy director of Guangdong Provincial Department of Finance responded that this right, to receive subsidy payments in addition to convenience, it also needs to prevent the impersonator together.

Enterprise: market running to two months

Business for home appliances to the countryside is full of confidence

Haier Refrigerator

Wang, director of South China Region, said the promotion of the event, "just more than an hour, Haier refrigerators sold 8 on Taiwan," Wang believes that the hot spot may reflect the fact farmers are very supportive of home appliances to the countryside policies, and "Our recent shipments of rural markets in Guangdong and policy has significantly changed before implementation, before a town can only sell two a day, is now able to sell at least 3 to 4 sets."

Konka

Chen Yuehua, Vice President Group is careful calculations to reporters, Konka expects home appliances to the countryside to boost rural increment of 10% to 20%, "which means, Konka can rural markets in Guangdong 1.5 billion to 200 000 000 sales "," home appliances to the countryside to promote the product market profit margin is lower than a 3% to 5%, we hope to puerile. "

To industry estimates, home appliances to the countryside in Guangdong has just started, the market still needs a relatively long run-in period, "the collation process will take time, distribution companies will take time, farmers are familiar with the policy takes time, the results will not suddenly out. "appliance industry analyst Liu Buchen says.

Chen Yuehua are expected, two months after the procedure more simple processing subsidies, market operations and more mature, more understanding of the policy on farmers, "over the course of this understanding, the work will be more along the."

Products: air conditioning case of embarrassment to the countryside

Reporter has learned that the countryside in Guangdong home appliance product category is also limited to washing machines,

TV

, Refrigerators, freezers and mobile phones, the second installment of "4 choose 2" (provinces from the motorcycle, computer,

Water heater

And air conditioning products in option 2) tendering the countryside products are also being conducted in an orderly manner which, however, select a computer in Guangdong Province and the water heater, air conditioning in the reject list.

by:gaga

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