Chinese home appliance rivers and lakes for 60 years: less than with the advantage Xiang Jie

Chinese home appliance rivers and lakes for 60 years: less than with the advantage Xiang Jie

60th anniversary of founding of new China, it is worth a lot of people proud of the achievements , Home Appliances Regarded as one of the industry. Of course, the Chinese appliance truly glorious history, starting from the nineties of the last century, the basic and China to expand the reform, opening up simultaneously.

Our advantage

1, form a global manufacturing center

Present, China has become the world's household electrical appliance manufacturing center. Production of household electrical appliances in China to supply the global market.

Among them, TV , Air conditioning , Refrigerator, washing machine, microwave oven production first in the world. Of course, this failure is the contribution of national enterprises, many of the contribution of international companies in China. China has become the world's largest home appliance production base, is the result of the global industrial transfer, of course, China's home appliance industry, the result of intentionally layout. At present, the Chinese appliance manufacturing industry, has formed the "two main three" pattern, that is the Pearl River Delta, Yangtze River Delta-based, Shandong, Anhui, Sichuan supplement.

Household Appliance Industry of Shandong Peninsula, though more developed, but the supporting industries and industrial scale, and the PRD, there is still a big gap between the Yangtze River Delta. In recent years, the rapid rise of home appliance manufacturing in Anhui, the future is expected to become the third most Chinese appliance maker.

Some people worry that China's future "global home appliance manufacturing center" status, will not be Vietnam India to replace, the general view that the short term will not. The next 5? 10 years, India, Vietnam and other emerging market countries like China, is difficult to structure a complete chain of home appliance manufacturing industry. Moreover, China itself is a big consumer electronics consumer market, this ratio can not other countries.

2, build a complete industrial chain

Manufacturing center formation, and the industry is closely related to the layout is complete.

China has become the world's household electrical appliance manufacturing center, has a solid basis for the industrial chain. At present, the major household electrical appliances have been in China a complete industrial layout, from the upstream machine parts to create a good package. Flat Panel TV Matching conditions lose some, but as the BOE, LG, Sharp, TCL, Changhong in the domestic distribution of flat-panel TV upstream industry, the situation is changing.

3, burgeoning international

1990 mid, Chinese appliance start trying to enter the international market. At present, China has become the world's largest exporter of home appliances. Of course, there is an international company in China has made great contributions. Commendable performance of local enterprises. Haier has reached the critical point of the international brand, and then step forward one step and is expected to become Samsung , LG, Matsushita tie international brand. In addition, Gree, Midea's performance in the international market is also very good. Even the original unknown Omar refrigerators, are also quickly toward the

European market.

4, close to the quality and international standards

At present, the basic international standard household electrical appliances at the same level, or even part of the application of technology we are more advanced. In this regard, consumers should not have our technology as the traditional concept. In fact, the vast majority of international brand appliances are manufactured in China, we have rarely seen a net importer of home appliances.

Our lack of

Chinese home appliance industry compared to the status and reform and opening up is a far cry from the domestic and international market impact, both qualitative change. However, if the reason for any of our appliances fully with the international synchronization, it is not objective. We have some gaps and shortcomings. Mainly in the following areas.

1, brand and technology have yet to be a breakthrough

Home appliance brand is the biggest lack of disadvantage. Strictly speaking, China has not yet been born a truly international brand. Haier is China's household electrical appliance enterprises in the highest brand awareness, but in the international market, Haier is still not with Siemens, Sony , Panasonic, Samsung battle formation.

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