Celebrity endorsements Yin Zhengyi lack sanitary industry brand new tactics - celebrity endorsements

Celebrity endorsements Yin Zhengyi lack sanitary industry brand new tactics - celebrity endorsements

November 15, 2009, "Diving Queen" Guo Jingjing Yu Group, together with the official. Celebrity endorsements Kitchen A step forward in the brand.

Celebrity endorsements, has long before. Small to a few dollars Food Large as 10 million yuan of property. Any product you can think of, are basically the size of the "star" in the endorsement. Once upon a time, it shares the pop star endorsement of the wind blew Building Materials Kitchen & Bath Industry. Hang Sanitary Ware invited to the famous star Pu Cunxin, Betty Sun endorsement Huida ware, sanitary ware, animal husbandry Deng Jie speak for 9, Kelly Chen endorsement TOTO, Bao-Guo Chen endorsement actually home, Chen Tao-ming endorsement Nature Floor , Athena Chu endorsement Fillinger floor, Liu Xiang, endorsement Shengda flooring, cabinets, etc. Opie Jiang Wenli endorsement, celebrity endorsements can be said to be popular in the current. However, what our kitchen business Should celebrities endorse it? How to choose the celebrity endorsements became bathroom brand promotion event. To this end, Xiao Bian Jie net consolidated all of speech, for users and of the industry.

Brand endorsement is a necessary requirement for the development of sanitary

Used to be said "sell themselves", but in the product homogeneity, the brand's competitive society, these words seem to have lost its original value. Everyone knows the Coca-Cola, they will each year Advertisement On strong investment, we can see ads for brand-degree play an important role to enhance or, rather the brand is synonymous with credibility, so Sell The brand influence played a crucial role.

Industry frequently create brand promotion events to attract the public eye. Many people may start wondering, stars and bath you can get together? But gradually saw a lot of consumers think that the stars and seems to be harmonious with bath products, thus remember the star, but also remember its endorsement of sanitary ware brand. Star led the sanitary products worth and influence, while the sanitary products increased the affinity of the star. According to Heng Sanitary Ware

Liujian Hao, director of marketing analysis, brand endorsement, or celebrity endorsements, in the contemporary market Marketing , Especially in the marketing behavior among the Chinese market, occupies an indispensable position.

New brand should not blindly "by satellite"

Does it all the kitchen companies should participate in it to find the ranks of celebrity endorsements, which are actively expand the domestic market and marketing director, said the British official bathroom, good and bad when the market development, market competition, price wars, star continuously engaged in war, so after resort to price wars star wars. Does the company really choose Star Alliance, the need to consider the brand and brand strategy development stage, can not blindly follow the trend of the last respected. If a good use of celebrity endorsements in the non-celebrity endorsements, the companies will promote the brand more with less.

As a new brand of sanitary industry, the British official in the early stage of brand building desalination celebrity endorsements, but with the image of the lovely little girl to do endorsements, not the pursuit of mere exposure, focus on building the British official of the product concept?? "Enjoy Simple, bath fun, "the first good brand bedding, channel construction. In the brand's growth, also after a certain sales channels, then consider the option of using celebrity endorsements to Accumulate, so that the British official's brand image spread rapidly.

Selected voice is very important, Star Enterprise will be a win-win

If ten years ago, people cherish worship star general sense, like Yang Zhaolian see them, celebrities like what people would like. Now, with eyes wide open and made people sing the Rise, let civilians idols everywhere. Star say anything, have too few people care about, and the advertising effect is naturally far. Everything should have a degree. While delicious delicacies, but also bad taste to eat every day. China's building materials industry, the Red Sea to see blood bayonets and flame, the stars are the harmful effects of the number of consumers really doubtful! After all, celebrity endorsements will also have Shenmeipilao.

A mature consumer society, the majority of consumers must be rational, the more rational consumers, the more of the celebrity endorsements of products cautious.

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