Central Air Conditioning Industry In 2007 Were Princes Hegemony Of The Potential Market - Central
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2007, the Central air conditioning Market in the "Assembly" of the sound in the dust settles, and the brightest brand down the field in 2007, launching a year in review. Whenever the new year began, is also central air-conditioning industry "battlefield autumn the Troops" when: spray Tao Jin hero, inventory 2007, Outlook 2008. Stock of central air-conditioning industry in 2007, perhaps we are the market trend in 2008 with more certainty.
Recently, China Market Strategy of 100 cities nationwide will have a central air conditioner brands distributions Research And integrated the downstream distributors, upstream suppliers, Consumption Who (a large national projects), shopping (mainly large Guiji ), Customs data analysis, announced the latest "China's central air-conditioning market in 2007 the brand share analysis table", "Analysis Table" contains a number of on-line, Chiller , Unit, home central air conditioning, 5P Guiji traditional central air-conditioning within the concept of statistics to the sales data. Data indicate that the central air conditioner market in 2007 than in 2006 remains the overall rising trend, the market capacity has been in excess of 350 billion market share alone of view, the market share of all major brands are:
Compared with the biggest change in 2006, despite the inherent foreign brand market advantage by relying on previously maintained strong growth momentum, but the growth of domestic brands is worse than the first time, ranking the top eight is divided into international and domestic brands in the world situation, central air conditioning start with "nobility hegemony" of the situation.
International brands in the past to rely on brand to expand into the market, by the strong impact of domestic brands, in particular Haier Of Olympics Marketing, the experience of beauty makes marketing brand awareness, domestic brands have caught up even more than some of the international brand. (See Table 2) as early as 2006, when the industry had to say in the next three years, the central air conditioning will be presented together international and domestic brand rivalry, with the last two years, changes in the external environment , and the Beijing Olympic Games radiation, internal brand development faster than imagined.
Internationally, the U.S. subprime impact, and industry development needs of busy M & A integration between the various brands: Daikin acquired McQuay, Johnson Controls acquired York, Ingersoll Rand acquired Trane, three well-known US-owned brands have suffered the acquisition, integration Digestion Development of the company, while also making new demands, while domestic brands such as Haier, Midea are their advantages, while in strengthening R & D made a very good marketing, rapidly narrowing the gap with international brands, in product awareness has been matched or surpassed some of the international brand. In particular, Haier central air-conditioning, full use of the geographical advantage of Beijing Olympic Games, to its Service At the Olympic Games Venues Product??? Haier multi-line series caused the market to play the most popular brands. Gree Use their air conditioning on in the home advantage, began to strengthen its business focus on the central air-conditioning industry in 2007 has made unprecedented progress.
Looking ahead, a long period of time, the central air conditioning will present international and domestic brands still common rivalry: the international brand leader, catch up with domestic brands, domestic brands to catch up the pace significantly faster than the international brand. If the domestic brands in research and development go faster then the market may change in the situation even more confusing than we expected.
by: gaga
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Central Air Conditioning Industry In 2007 Were Princes Hegemony Of The Potential Market - Central