Changzhou Highlights: Four Seasons Song Mai International Strategic pace Mu - Mu Song of Four Seasons, solar water heaters, heating - HVAC Industry

Changzhou Highlights: Four Seasons Song Mai International Strategic pace Mu - Mu

Song of Four Seasons, solar water heaters, heating - HVAC Industry

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9 20, eventually helped the sixth China International Solar Energy International Exhibition Center in Changzhou was held, this exhibition gathered more than 300 national exhibitors solar energy, solar energy industry, China's first grand rally. In this exhibition, Beijing Four Seasons Solar booth Mu song blond German beauty employees to be a major highlight of the show, attracting a large number of exhibition visitors and media attention. Four Seasons song Mu

special booth display are fluorine-free flying, split, balcony wall and other high-end flat plate solar energy products. Whether the product or from the display booth of the small details are fully reflect the strong seasonal songs Mu strength and international quality.

It is reported that the majority of Chinese solar companies have chosen the road of international OEM and not create a license. A solar energy exports to South Korea, Spain and other markets will not only be labeled as the importers of brand, but also double the price of export prices to sell to local consumers. In this option, when the solar energy industry in China can really "go out"? As innovation and responsibility for the gene of business, Four Seasons Song Mu never stopped thinking on this issue.

"Four Seasons Song Mu internationalization is based on the localization on the world," Song of Four Seasons Solar Mu Li Chun, vice president of marketing, said, "Mu-song from the three seasons to develop its international way. The first is the product, the Mu Seasons song structures and water under the Europe and the United States the demand characteristics of a flat plate solar energy R & D, large capacity pressure tank and other products, fully meet the needs of the international market; second is the standard internationally for solar energy products The test is very strict, Muge seasons with 500 Honeywell Cooperation Fluorine-free environment to achieve the product, and through the European Union SolarKeymark certification, this certification is a golden key to open the international market; third is talent, Mu season started very early song, talent strategy, attracting a large number of international talent to join us . German beauty Malan show that Mu song Seasons Centre for European marketing services business representatives. Therefore, the Four Seasons song Mu international strategy is not just to expand their business scope to the outside, more importantly, hard skills, in the China market to develop their own strong competitiveness of enterprises. "

According to experts, many Chinese solar companies have "export", but "export" a lot of "no brand export", the brand can own only a small part of exports. Moreover, even its own brand exports, almost all of "bare metal export", for which no brand service and marketing channels, within the non-core technology and design capabilities. However, companies such as Four Seasons songs Mu international strategy based on localization to the solar industry with a new road to be learned.

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