Chicago Toyota Prius dealers feel electricity in the air

Chicago Toyota Prius dealers feel electricity in the air

What was the turning point for the auto industry, even before the recession kicked into gear? Well, it ultimately comes down to the release of the first vehicle that takes fuel economy into account beyond everything else, a car that represents all sorts of innovation and can only be found at your Chicago Toyota Prius dealer. The Prius was really the first car of its kind and continues to hold the title for the highest standards of fuel efficiency, although that's all about to change with the coming launch of new electric vehicles that are poised to change the dynamic of the industry. Chicago Prius drivers expect that Toyota will be pulling through with the next generation of fuel efficient cars an expectation that is satisfied by an announcement made by Toyota.

As the world's largest automaker, Toyota continues to look for ways to expand its grip on the market. The announcement of Toyota's $50 million stake in Tesla Motors represents a very strong statement in terms of the company's direction for the future and whip Chicago Toyota Prius dealers into a frenzy. Tesla is a company that focusing on developing and manufacturing low polluting models. The two companies are planning on working together to develop the next generation of electric driving technology, a movement that will surely put Toyota back in contention as manufacturers like Nissan and Chevy gear up to release their own electric cars in the very near future. Chicago Prius drivers love their cars, but they might be benefiting from new electric models in the near future when Tesla and Toyota have had some time to work together.

The move also serves a separate purpose for Chicago Toyota Prius dealers everywhere. Following the tremendous recall of Prius models and other dependable cars in the Toyota lineup, the Japanese manufacturer has a ways to go to replace itself as the premiere brand on the market. Chicago Prius drivers have been crossing their fingers for an announcement that will help Toyota reposition itself in the industry, especially at a time when the automaker seems to be losing some steam in the industry. While Toyota wasn't exactly battered by the negative effects of the recall, the manufacturer was negatively impacted, and you can see it by looking at Toyota's recent sales numbers.

"This seems like a good deal for both parties, especially Toyota, from being able to avoid the political fallout from shutting Nummi down to being able to offer a new electric vehicle with just a low initial investment cost," said Jeremy Anwyl, chief executive officer at auto-industry researcher Edmunds.com in Santa Monica, California.

So what does the future hold for Toyota? Well, hopefully a market leading electric car. Only time will tell, and as we motor up for the future, we hope to see the innovative automaker find a return to prominence. Expectations are much higher now with this acquisition, which will promote even further innovation across Toyota's spectrum of cutting edge vehicles. Look for some good news in the near future.

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