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China consumer electronics market experienced stagnation into a market powerhouse - Digital TV, DVD,

China consumer electronics market experienced stagnation into a market powerhouse - Digital TV

, DVD,

Since its launch, Nintendo's Wii has sold more than 700 million units, the market is undoubtedly the game a dark horse. Europe's largest consumer electronics maker Philips announced second quarter financial report, Philips consumer electronics division revenues for the second quarter of 2.148 billion euros, down from 2.484 billion euros a year earlier, and profit margins only 1%. However, Philips is not a special case. Market research firm iSuppli's analysis predicted that the 2007 global consumer electronics revenue increased by only 344 billion U.S. dollars, up 5%, lower than the growth rate of 9% in 2006, growth is slowing down. Although the global consumer electronics industry slowdown, but the whole industry is entering a crucial year for development, industrial development began to demand from technology-driven changes to the user. The overall situation from the industry, digital entertainment, digital TV and DVD equipment, consumer products industry in 2007 to become the main driving force, its growth rate will continue to be higher than other products. Digital home and automotive electronics development of new industries will impact on the consumer electronics industry, ecology, change the pattern of industrial development, expanding development space, increased industry competition. View from the industry competition structure, Japan has maintained its global consumer electronics industry hegemony; the U.S. It is difficult to stop the downward trend in their industry, but its global consumer electronics industry, especially in emerging digital consumer product field position is still difficult to shake; while China has become an important part of the global industry, the development of future industry structure plays a positive effect. Industry products mixed ISuppli's analysts noted that consumer electronics in 2007 from the accelerated growth in the number of digital entertainment products, including Sony PS3, Nintendo Wii, and Apple's network television iTV. Game two of the market, the world game will ship in 2007 greatly increased 20.6% compared to 2006, reaching 35.4 million units, while shipments in 2006 increased 10.7%. As a new generation of consoles has a higher average selling prices, increased sales of the console market so there leap, expected to grow from 6.1 billion in 2006 to 8.8 billion in 2007, an increase of up to 44%. Apple expected to launch in the year iTV, which allows consumers on television and personal computers through Wi-Fi connection watch iTune or other program content, consumer electronics, which will inject new vitality. The report also pointed out that since most of the decline in average selling prices of products as well as slowing sales of popular digital products, leading the industry's overall revenue growth slow. Average selling price dropped ISuppli said sales growth slowed because much of the decline in average selling prices. Mobile phone market, for example, although the second quarter of this year's global mobile phone shipments grew more than 10%, but on the whole, increased in volume, while most manufacturers are showing sales and profits decline, the main naturally cause lower prices of mobile phones. China, India and become the most competitive global market, in order to compete for the market, Nokia, Samsung and other handset manufacturers have substantially reduced handset prices and introduced a lot of low-priced entry-level model. Occupy in the emerging mobile phone market after a significant market share, operating profits were in great pressure. Not just the mobile phone industry to exist and the current sales and sales of unequal situation, television, computers and other consumer electronics industry also exists such a problem. Cause of this phenomenon is an important reason for this is a serious product homogeneity. Present, due to globalization and the popularity of the Internet, information becomes very transparent, technology is no longer hidden, and this is to imitate and copy technology very easily.
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