China should enhance self-developed brand cabinet refused to copy - cabinets, brand, innovation - building materials industry

China should enhance self-developed brand cabinet refused to copy - cabinets

, brand, innovation - building materials industry

March 4-7, Beijing International Exhibition materials, many Cupboard Sector in joke topic is cabinet sector "cottage" incident.

Causes things: Fair to do a real cabinet Wooden doors Board exhibitors, will be Beijing, a whole set of solid wood cabinets cabinet brands sample copy, copy, placed in Exhibition The exhibition; will also publicize this information to other companies like cabinet pictures, scan to print promotional materials on their own promotion. Beijing The overall cabinet business executives found the situation in the exhibition, the site of this family enterprise has solid wood door sternly condemned, and has action in the proceedings after the exhibition.

Behind this matter, the actual reflection of the overall domestic market as well as ancillary materials cabinet of a market situation?? That is, the lack of self-esteem, self-discipline.

Since the whole cabinet to enter the Chinese market, domestic enterprises to foreign enterprises in the sample copy of imitation. Copied by imitation, the introduction of equipment and technology, the Chinese cabinet size and stage of development to the existing, still there is a big gap between the international level. The future for quite some time, this copy and imitation will continue, but the overall cabinet as an international market, Chinese enterprises lack a cabinet dignity.

Thus, the domestic cabinet company in the international market to win back their dignity, they should increase R & D investment, and constantly innovation and strive to share in the international market due status.

Cabinet door on the whole mainstream material, the film pressure door, painting door, melamine door straight edge, its products has been relatively mature, only solid wood door and the international level there is a big gap. In the current case, the domestic solid wood door manufacturer located in the first focus should be to learn advanced foreign technology, to make stable solid wood door, instead of focusing on generic domestic product. Because of this low will bring a series of generic questions. First of all, solid wood door leading companies are still learning, so the low level of imitation, will form a "grandson as her son, as I," the cycle, would make their product generation as a generation, continued to deteriorate. Secondly, the whole cabinet wood is very strong individual products, market adaptability in different regions is different, the overall level of cabinet manufacturers are not the same operation. Simply to promote a regional market products will kill many enterprises; the same time, this low level of imitation, would operate as a whole cabinet business, "block", "type" of individual differences in the cycle into a price war, more the level of the overall business will continue to decline in the industry.

The overall cabinet market, the enterprise should have its own long-term strategic planning, product management, strengthen research and development capabilities to create their own products, features and operating characteristics; that appears on the surface, "dignity" of copying and imitation, and never make first-class enterprises to enter the industry and state. Similarly, consumer goods, fashion industry jargon goes, "with the goods die."

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