China's Car Industry, A New Trend: "bright Spots" In The Auto Market Dislocation Effects

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2006 Chinese New Year has just passed, China's automobile market spring tide is surging

, new car, the new price after another. Last week, the most sought after is the media Brilliance Jinbei's new China and Chang'an Ford Mondeo has 04 models available. Interestingly, the two models of the "bright spots" occurred dislocation: International brands touch the price of a new low; performance of high-end brands strive for hegemony - has shown a new trend in China's car industry.

Ford, the originator of the family car, but also the first optimistic about China's potential market of the world-famous automobile companies. Frustration into China, coincided with the crisis in some leg to stand on their own, choose the models and pricing strategies are the lack of a result, continue to "blowout" in 2003 China's auto market, the new listing of "Carnival" gone Mai city. The listing by the new Mondeo, Changan Ford, winding paths to play "price card" than the preceding Mondeo, from the 280,000 yuan fell 209800-229800 yuan, 50,000 yuan to 7 million large drop in excess of most people expected. To create a similar wide Mondeo Honda Accord last year, Shanghai GM Regal sensational effect when it becomes available. Lower prices in today's China's automobile market has been part of normal practice, such as Changan Ford dropped out of a Shangaoshuidi years, the automobile market is the trigger earthquakes unexpected winner.

Ford's visit to China last year, when a small commitment to make the best Ford car to get to China. Mondeo will naturally be the first to honor the models. Ford Mondeo is a mature model, U.S. brand, the German development, global offering, known as the "world car." Changan Ford's production in this paragraph has been promoted as the world's Mondeo in the "flagship" products, breaking off a finger count in China, known as the "flagship" model is more than 35, as "for the Chinese people tailored, "just like these are nothing but a slogan, a little taste of show. I fancy Mondeo, and do not care that it is a "flagship", do not care about it in the world has won over 40 awards, I fancy Mondeo, because it is the world's millions of users on a common choice. For cars like the globalization of product, should one goes the other hand: the more the world, the more China.

2.0 displacement in the high-end cars on the touch official cars, family cars under the by, have it both ways, market share has become a major automobile manufacturers compete for the main battlefield. From the dominance of the public to the Regal, Accord, Xsara, Picasso, modern, Chinese, the red flag before and after a year have reached the Mondeo has been part of those who arrive late. Mondeo brand hard, limited production capacity and sell a high price, squeeze a small share of money can brawl. Changan Ford was able to take the long view, with an unexpectedly low try to turn the market torn a hole in a larger pursuit of the long-term market share, is indeed a step in high chess. But the production does not go up in the short term, in short supply, consumers must also be prepared to face the dealer thought the fare increase, because it is not, after all, Changan Ford can influence things.
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Turn around and say the new China. The new China flagship brands for the first time a comprehensive performance upgrade card, stressing that it has extended to the Porsche Giugiaro design project set to the BMW's quality standards. Evaluation by the media as follows: high-end products can emerge as a contender brands. Interior was the soft underbelly of China, it is noted that the new China brand-new interior of the great progress. When people with dismay, the new China and the BMW down a line of shiny paint finish, the group has already tried a new Chinese automobile magazine reporter has said in unison, the new China of manipulation and excellent chassis is the real highlight of the office . A tried abroad more than 100 kinds of cars, the professional test driver, said the new China when cornering control in a continuous ease, and the bumpy road hard after the first shock of soft comfort were significantly more than Japan and South Korea cars, and some of the world's top Brand compares favorably. This allows the technical performance, he has always been deeply concerned about the accident.

The intrinsic performance of the new China that is not up par. China's independently developed its own brand is different from the first generation of self-reliance, respect is the "Chinese wisdom, the world's elite" new ideas, from the appearance to the engineering design are derived from the Department of Vehicle European descent. Because it is a brand new car, listing too hasty, parts suppliers is not large body center, the Chinese in the advent of the first year of birth defects and assembly quality has revealed a great deal, market performance Gaokaidizou. However, Brilliance of the strain and correction mechanism is very flexible. Porsche brought in a timely manner to make a comprehensive engineering and technical improvements to its joint venture partner, BMW is also Ki-Moon. In particular, China and BMW collinear production of a number of BMW quality standards are followed so that the new China reborn. The highlight of the new China is that it is a B-Class C-Class car prices, and in the car length and wheelbase to maintain the status of home-made high-end cars, so people see their own brand of hope and potential.

This year, concerned about China's own brands more and more people on the path of development has its own brand of controversial, there is criticism. Own brands in addition to red, China, Geely, Chery, Hafei, and most other non-mainstream car business, the kind of large enterprises in the world to survive under the weight of the hardships, the kind of dedication to the Chinese man-made vehicles, people with distinction from King. We are fully sure that the introduction is to shorten the gap between the world car industry, the mainstream of the status quo the same time, do not belittle their own brands, at least, give them a healthy growth of the public space. At that time, Who would have thought Haier, TCL and other home appliance brands have in today's world position?

by: gaga

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