Solar Water Heater Industry Into A Crossroads - Solar Water Heater, Solar Home Appliances To The

With the Ministry of Finance Department of Economic Construction last week

, General Affairs Department of the Ministry of Commerce jointly issued the "National

Bringing home appliances

Products (solar) project tender Publication of Results ", solar water heater to the countryside has been started. Reporter noted that the tender results in the solar water heater, the emergence of 92 companies, 806 product models. This is a record from the "home appliances to the countryside" policy initiated in the number of successful companies and two of the most successful products.

Five-star wait 10 business only in the 1

An industry frankly, see the countryside round the solar business, think of the early 90's appliance business, all factories around the country, some enterprises are still staking their claims, began production with one of the busy scene. In the end, now home appliance industry concentration significantly enhanced the top 10 in each category are occupied sector share of 80% or even more.

Reporter noted that the successful product publicity, the emergence of many companies, "only in 1 product and a regional" situation.

Guangdong

Five Star Solar, Solar Po Sang Beijing, Fujian San Yuan Electronics, sea Ning Sanxi solar, Qinhuangdao in the solar wing, Qingdao Kate electrical, thermal Timor seas 100 million in Shandong, Sichuan Hing incident, Shandong Weifang Ocean off Long,

Zhejiang

Shen Hao light of 10 companies were only 1 bid. Products in other areas of the countryside that has not seen.

And this corresponds to the sun the rain, Qinghua Sun, Mu-song Four Seasons and other enterprises are 30 models of products across the board successful, winning the regional basically covers the whole country. Meanwhile, the power Norit, Sang Le, Sang Xia, Hua Yang and other enterprises are 20 types of products won the bid, basically build a more complete product distribution in rural markets.

It is understood that the Guangdong star to enter the solar industry the time longer, and companies such as Tsinghua sun belong to the earliest group of engaging in research, development and promotion of solar water heater business. Competition in the market had accumulated a good competitive edge and brand scale basis. However, in recent years with the rain in the sun, group l, Rongshida a group represented by the rapid rise of emerging enterprises, brought on not a small star of solar pressure. At present, the five-star solar energy market focus is primarily on southern China, for no obvious external market development trends.

Solar energy in the first round, "home appliances to the countryside," a tender, winning five-star only 1 product, just enter the solar energy than in recent years, some of Zhejiang enterprises there is a big gap. This has stunned many of the industry. One person's analysis, this happens, most likely the tender document does not do a good job, cause bid rejection. However, the enterprise does not rule out a strategy, market competition is not in the countryside.

However, the company's website in a five-star solar written by the Wu Qingxia News releases see the five-star solar chairman Huguang Liang said the company has attached great importance to "home appliances to the countryside", and this set the overall business for the company focus, and R & D, production and supply, financial security, quality control and so do a series of preparations.

Countryside bearish outlook small business

Appliances observers Hong Shibin told reporters, "home appliances to the countryside" for solar energy businesses, like a rural market in the next 4 qualifying contention. Successful business can take advantage of "policy Dongfeng" full participation in the competition in rural markets. Successful enterprises not directly excluded from the rural markets outside the gate.

Reporter was informed that the successful solar business essentially represents the future of this industry, the competitive landscape and market trends. Changzhou Sun Bao Jian-Ping Yin, chairman, told reporters the next few years will mainly focus on market competition among enterprises in the start, the number of firms will reduce, not increase, market concentration will be increased dramatically.

Hong Shibin also pointed out that winning does not mean that businesses will surely be knocking gold brick rural market will depend on successful products and the number of regional markets, which then directly determines the company's competitive advantage in the rural market.

by:gaga

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