Ching Ming Festival, Staged Factional Fighting Appliance Business Dispute-tcl, The United States -

Festival appliances commercial warfare, a "Summary peach send" a "kind of peach School"

, a deep plowing secret agents, one got hit, despite the current situation remains unclear, but the overall pattern of household appliance market will not produce fundamental changes in the short term signs of is obvious.

In previous years, "May 1" Golden Week appliances Great Trade War, "war is not, the drums hit the headlines," The early warm compared to this year's festival seemed exceptionally small deserted golden week. Insiders said that, for those who still have to earn the Golden Week with big pots of surplus bowl filled fantasy appliance manufacturers, commercial warfare not only the Ching Ming Festival "rain have" and "Deep Sorrow."

Peach secret agents sent deep plowing

It is understood that the major appliance manufacturers are facing market pressures than larger. However,

TCL , Beauty, Hisense And so has a better distribution channels, familiar with the urban market and rural markets in terms of major home appliances manufacturer, for the rural market, "

Appliances to the countryside "Business and the urban market of Ching Ming Festival Golden Week, a small commercial warfare played a nice combination of punches is not difficult.

Compared with the manufacturers, was the perennial entrenched in the so-called high-end urban markets and urban-based home appliance brand business compared to the "home appliances to the countryside" and "Abstract peach School." Insiders said that these so-called "Abstract peach School" To the same time winning the "two war battlefield," it appears everywhere at once, fails to attend.

Yangzhou Exchange Bank home appliance chain stores boss Wang Lixin Township, said in an interview: "For home appliances to the countryside," Abstract peach school ", they exchange more than silver, than the TCL, Meiling, Hisense, and Omar, Aksoy , Guider, etc. Those of us over the years take root in rural markets, "kind of peach School" in many ways far worse. "

Wang Lixin, said: "We fight against the Ching Ming Festival Golden Week, the formulation of business. Throughout the year at the spring, farmers planting spring plowing season, the retail shop of our town down to the fields to engage in advocacy of good times; summer For us, it is we

Washing machine , Refrigerator , Air conditioning , TV , Mobile phones and sent to the hands of farmers, home, help them enjoy life after the hard day's work happy season; harvest winter provisions, a wife married women, for us, in the second half is our harvest season, it is our intention for the coming year, The seasonal accumulation of customers. "

Tianshui, Gansu, general manager Wang Aidi Win 5 intersect the view that: "We are in Tianshui 20 years of development experience in the market that rely on large home appliance chain holidays, shop, heavy sheets and other short-term promotions, short, flat, fast, quick success promotional tactics, and in some 23 markets, and most of the rural market can hardly be effective. market emphasis should not be profit-oriented training, customer contact relationships established emphasis should not only be called off Price. "

And Yangzhou Exchange Bank, Tianshui Vincent also well versed in marketing strategy in rural areas there are many vendors, such as

Guangdong Panyu Sand Park, Xiamen Three Gorges, Shandong Star, Jiangsu Tongzhou promoting trade, Bengbu days, Yang, Jilin Sino-Health, Nanning Kang electricity, Fujian, Chongqing, China Business Group and the light, the three friends Taiyuan, Wuhan Chu and other Western markets over the years is rooted in rural areas General on behalf of the dealer, by deep plowing in the regional market, secret agents, most have now embarked on large-scale, chain, information technology development. City-based home appliance makers in time to pay attention or Qiao Bushang rural market "small cake" of more than ten years, the total generation of regional distributors to further strengthen their base, and establish a dotted, Gangjumuzhang integrated rural distribution network.

Passing Peach Pine Abstract Currently, the city of chain retailers such as "Abstract peach School" in 23 markets into the same deal with supermarkets, department stores appliances, home appliances and other pan-appliance retailer, backbone-based home appliance chain retailer's "two fronts "situation; in 34 towns with the backbone of the market into the FC-based home appliance chain stores, regional dealer of the total rural distribution network on behalf of the" two-line combat "situation.

Institute director Professor Li Dejun the Chinese market, said: "City-based home appliance maker hopes to resume large as the Golden Week holiday system, apparently for the Ching Ming Festival Golden Week, a small business fighting mental ill-prepared. On the other hand, the 'sunrise, not the interest rate on 'farming lifestyle still the mainstream, holiday effect is not obvious in the rural markets, urban-based home appliance makers will obviously not find the Ching Ming Festival Golden Week into commercial warfare strategy made the plight of the loading point.

by: gaga

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