Choices In Advertising

Advertising on the Internet is certainly in the spotlight of marketing plans for businesses these days

. And that's great, but the other more traditional forms of advertising still apply and should be utilized. Advertising opportunities range from pricy to free, so whatever size company you have and whatever your budget, there are advertising venues available. Here are a few to consider.

You may be surprised to learn that print advertising is still the most popular form of advertising. That's because it's still effective. Magazines offer a wide readership and direct mailers are becoming much more sophisticated. Recipients of mailers are more targeted than ever and the cost of sending a mailer is still inexpensive. Letting folks know what your company has to offer is still key to generating business. Print ads are a great way to help people find you.

Similar to print ads are identity pieces. These are things like stationery, envelopes, memo pads, and business cards. You may not think of them as advertising but that's exactly what it accomplishes. This kind of marketing takes your company and gives it recognition. It's the piece that will stick in the memory of clients, and define what you and your company are about, at a glance. It will also serve as an invitation to contact you for business.

Web presence is the most fashionable way to advertise these days. It's the most accessible to the potential client, assuming they can find you on the Internet. It's a big world out there in Cyberspace, and you'll want to make sure that not only is your site stylish, it's accessible. There are more ways to be found these days, too. From blogs to social networking sites to directories, you'll want to make sure you don't just end your web marketing with a website.

Another great way to get noticed is with trade show booths. A trade show booth showcases your company in an atmosphere of eager potential clients-people who are there for the purpose of learning more about your business. With a well-designed booth behind you, along with banners, table drapes, and a handy stack of business cards, your personality can shine through and give potential clients the best impression of your company.

The cheapest kind of advertising is word of mouth. No fancy graphics needed. Just good old fashioned talking. As a business owner, make sure you are out in your community and talking. Do some pro bono work, or attach yourself to a charity. Support a local little league team. Do something to let your community know that you are a part of it. A sense of togetherness and involvement in a public capacity will go a long way in generating business.

A little advertising is okay. A lot of advertising is better. But well-chosen varieties of advertising are the best. It doesn't have to cost a lot of money or be fancy, but it should be effective.

by: Chris Kincaid

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