Choosing Right Landing Pages For Your Keywords Part1

In the arena of online advertising, pay per click campaigns have gone beyond buying web traffic

. The launch of new software programs has added in the creation of new landing pages for numerous keywords flying high in the sky. These pages are specifically designed for those keyword phrases which the user typed as a search-query and the ad appeared.

This step when added to your PPC campaign management, can give you a leap from rags to riches. However, it is a bit expensive, especially for small companies. In fact, the investment in such programs can even go beyond your marketing budget but the program is worth the money. It convinces you to go for it by offering better conversion rates for your PPC campaign(s).

There are times when youve to maintain your PPC accounts in the conventional way, that is, by hand. Also you may not always have these new and distinctive landing pages readily available for your PPC campaign. In such times, it is better to use existing pages to build whatever you can. This makes the analysis of your work even more significant by making it vital for you to answer questions like Does the search query match my landing page?, Will the search engine be able to determine my pay per click and the position of my ad? etc.

Opening Google Analytics on another monitor is a good idea while maintaining your ads, keywords and the leap of landing pages, so that you can review your bounce rate that you get from your PPC advertisements and keywords. It gives you a clear picture of what kind of ads and keywords land on your landing pages making you realize that your Pay per Click campaign is giving high bounce rates and a better PPC campaign management.

by: Nimit Shah

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