Commercials And Infomercials: A Business Weapon For Competition

No matter what business industry you belong to

, you will surely encounter competition. Getting around competition can help your business grow when done correctly. Its that one thing common to all business entities. In Canada, many companies took time to search for marketing and advertising strategies that can make their business prosper.

Since the invention of televisions, it has been considered as a powerful medium to communicate with an entire populace. It is known to be an influential media that can be utilized by many businesses to help them make profits. This is done through commercials.

Commercials are television advertisements with limited duration of 30 seconds to two minutes. They are funded by companies that aim to influence the buying preferences of the public. Short television commercials are often referred as television spots while advertisements exceeding the two-minute time frame are considered as an infomercial.

Infomercials are combination of information and commercial, meaning the two are combined to deliver such facts regarding the subject of the spot. Infomercials are often utilized by political and non-profit organizations and individuals, compared to consumer-oriented companies utilizing commercials. Calgary television critics believe that infomercials are often used by organizations and companies that aim to express opinions and viewpoints toward a product, a service, or a person. Nevertheless, infomercials can also be effectively used for sales and marketing purposes.

Many commercial companies these days are torn between infomercials and commercials. Calgary commercial production companies believe that both can be utilize by a business to promote their products and services or to uphold the companys image and credibility. Although infomercials can be expensive because of their lengthy time-frame, television critics believe that commercials can do the job of persuading companys target markets to patronize them.

Nevertheless, infomercials allow companies to express their thoughts and ideas without being hasty. Because the most important thing in an advertisement is to retain the idea in the minds of the viewers, infomercials give viewers better understanding toward the company and its product and services. With the power of television, a products infomercial production done correctly and precisely can influence the public toward buying preferences and beliefs. It has also been a good weapon for many companies to compete on the market.

by: Bruce Hershey

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