Communication is the Key - Before, During and After Establishing an Employee Motivation Program

Communication is the Key - Before, During and After Establishing an Employee Motivation Program

There's nothing more de-motivating than starting up a new motivation campaign and realizing that there are a few holes in the plan. Maybe the advertising materials didn't get back from the printer in time before word got out to some and not to others. Perhaps a new website dedicated to the announcement has a glitch and all information can't be accessed properly. Whatever extra time and effort involved in making the kick-off as problem free for management and as easy to follow for participants, will pay off in the long run.

It is necessary to gain the attention of the intended participants early on and make it as exciting as possible to learn more details of the features of the program and how it will benefit them to participate. Some companies choose to send mailings to the participant's home so their family can share in the excitement and further encourage their participation. Excitement and enthusiasm are the necessary ingredients to enable a successful kick-off and secure the greatest number of participants.

Continuous announcements, mailings, and "teasers" keep the interest level up and reminds the participants of valuable rewards that await if they work hard at achieving the goals set aside. An important facet of a motivation program is to have a central, recognizable theme that is woven throughout the duration of the campaign. It is vital in the planning stages of the program that appropriate budgeting for these communication needs be established, with a strong emphasis being placed upon the necessity and commitment to the frequency of said communications.

It is an industry proven statistic that the participant's perception of their likelihood to win an award, makes them more likely to exert the effort necessary to accomplish their personal goals, thus making them a winner. Hewitt Associates, a firm that conducts surveys, reports that incentive programs may fail to deliver on their intended goals simply due to the fact that employees are not told enough about them and are not kept up to date on the program's progress. 89% of the companies they studied, reported that they regularly communicated with the participants and their programs had met or exceeded their goals. Plain and simple, communicating clearly and concisely and the commitment to encourage participation on a regular basis, is the key to the overall success of an incentive program.

The communication process, if carried out wisely, will continue even after the program has concluded. Vital feedback from the participants in all areas from rating how the program was announced and administrated, to the awards themselves, should be gathered and analyzed to be used as a guidepost for future incentive programs.

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