Content is Key to Motivating Readers to Take Action
Author: Bob B Hamilton
Author: Bob B Hamilton
So you are an article writer who has invested the time and energy to create a compelling title that will get readers to actually open and start reading your article. Good job. Unfortunately the work now falls on the content of your article to carry the reader through the balance of the article, to read your biography and to then click on link to your website. As you can see the work is just beginning for the article writer who has an idea and a compelling title. Now its time to go to work and create a great article. Lets start by noting your article must contain keywords. They need to be used in the title and appropriately throughout your article writing. Just remember; as an article writer you cannot totally overload your articles with keywords. Many article directories and submission sites will automatically reject articles written with keyword density above their accepted levels. You will also lose readers as they get tired of being overwhelmed when your keywords and word phrases are being used too frequently. Your readers want articles that are fun and easy to read. They also need to be packed with the high-quality, relevant information your readers desire. Overloading them with keywords destroys both of those objectives. The result will be many readers quitting in the middle of your articles. Your click through rate will be very low. Your Internet marketing business will not achieve the results you had wanted. In addition to top quality, timely and relevant content it is up to you as the article writer to make sure everything else is right. Use correct spelling and good grammar in your article writing. It is important to remember; even though this seems very basic, you will be much less likely to trust with readers when these basic mistakes are made. Todays readers are busy. They prefer to scan articles rather than being required to read every word. Once again it falls on you as the writer to make this possible. Use bullets, numbers and other symbols to draw readers to the key points of your article writing. Your readers will react favorably when you provide pertinent numbers, statistics, facts and data in your articles. Really think through the best way to provide this information in your articles. It is your reputation as an expert in your chosen field that hangs in the balance. Your reward will be reader trust in you and trust in your products. To your article writing success!About the Author:
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