Crafting A Unique Executive Summary For A Business Proposal
The structure of a proposal should make sense and the content well-knit so that it immediately grips the mind of a customer
. The content should have the potential to persuade a reader to follow the thoughts of the writer. As a marketer, a proposal is designed in such a way so that the content answers the queries or solves the problems of the customers.
An executive summary is one of the components of an offer letter. The section is placed in the beginning of the letter. It summarizes and presents the business idea in a complete and lucid manner. It vividly explains to a prospective customer your purpose of writing a proposal. If you are responding to a Request for Proposal, you can answer the queries in the Executive Summary section itself. If the proposal letter is an unsolicited one, then a marketer can emphasize on the ability of the company to satisfy the needs of a prospective customer. Highlight all those aspects or points that you have covered in an offer letter. One should write the summary from a readers point of view and not from a marketers point of view. The readers perspective is essential as it answers the queries or solves the problems of a reader. The readers perspective enables the reader to identify with the writer and he follows the line of thought of the writer. Once a writer successfully connects with a reader, he can successfully lead a reader and convince to believe in a writer. Therefore, it is not necessary to boast of your company. You can simply summarize the company profile towards the end as well as supporting them by the credentials or certification. This is because a prospective customer believes in the existence of the company.
Mention the clients name and adopt You attitude instead of writing about the organization. In the next section mention the customers needs and requirements. You can explain the root cause of the problems. One can mention the ideal situation if the customer is able to solve his problem. Offer your goods and services as the solution to their problems and explain how the goods will solve their problem. You can end the Executive Summary section with a call to action phrase. For creating proposal there are many business proposal software available.