Creative Advertising Strategies Help Companies Reach Consumers in any DMA

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Author: . Lamb" href="http://www.articlesbase.com/authors/jeff-r.-lamb/86816.htm">Jeff R. Lamb

Today's consumers are tough as ever to reach, especially when they are at home. Modern technology advances (Digital Video Recorders, Satellite Radio, etc.) allow consumers to almost completely eliminate advertising messages from their daily lives while watching television, listening to the radio or getting their news. This is why reaching consumers through out of home and other alternative advertising techniques is more important than ever.

Alternative media assets are affordable and can produce quick and significant results for businesses of any size and fit into any budget. In fact, sales continue to climb even as television and radio sales experience revenue declines in recent years.

Out of home and outdoor advertising are fast growing forms of alternative advertising that are quickly adapting to take advantage of new technologies. When media buyers think of outdoor advertising opportunities, one thing typically comes to mind: billboards. While billboards are still one of the most effective forms of out of home advertising, they are no longer your only option. Bench signs, wallscapes, window graphics and digital spectaculars are just a few of the outdoor advertising assets that are available to today's media buyers.

Street teams and other forms of guerrilla marketing are also gaining ground with businesses looking to reach consumers, particularly while they are on the go. These mobile marketing tactics include street performers and extravagant visual displays that catch the eye of consumers as they make their daily commute. Guerrilla marketing can take a number of different forms and can easily adapt to a specific product or promotion. Contests and giveaways are just a few of the techniques utilized by these street teams.

Of course, there are dozens of additional forms of alternative media opportunities that give businesses and organizations a better chance to reach their target audiences. Aerial advertising messaging -- using small aircraft, hot air balloons and blimps -- can often seen hovering over sporting events and outdoor festivals. Additionally, more and more advertisers are investing in assets that touch nearly every aspect of the consumer's busy schedule -- from ATMs to parking structures.

With so many available assets in nearly every DMA imaginable, it is hard for a business to know where to start. This is where alternative media companies come in. There are several online databases categorizing and profiling literally hundreds of these assets for media buyers. These databases can be searched over a broad area for multiple available assets, or can be fine tuned to pinpoint an available bench sign in Chicago. This kind of access and information is invaluable to media buyers and sellers.About the Author:

Jeff R. Lamb is the president of DOmedia: an alternative media company. DOmedia specializes in connecting asset owners with buyers for all forms of alternative advertising, including guerrilla marketing teams. Learn more at www.domedia.com

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