Customer Retention Using Bulk Sms Marketing Methodology
bulk sms marketing is an effective marketing tool and provides great ROI One of the
most effective ways to communicate with customers or potential customers is through SMS (text messages). Marketing SMS's are far more likely (in fact around five times more likely) to be read and digested than marketing emails. SMS inboxes are more frequently checked than email inboxes meaning your message is heard as soon as possible. SMS also seem more personal than emails which often feel distant to the recipients; the result is a higher response rate which drives more business for the SMS marketers.
Businesses can use SMS to inform the public of upcoming deals, new products and other pieces of useful information. It is easy to produce a professional group sms campaign. There is no need to create colourful, purposeful and attractive designs as found in emails or printed materials: only plain text needs to be produced. Text messages are also short, less than 160 characters, meaning a new campaign can quickly be drafted, checked and amended.
Bulk SMS marketing can be achieved easily by businesses large and small through dedicated computer applications. SMS marketing applications allow businesses to easily manage who they contact and what their message is. It is also possible to track the responses of the message recipients. Businesses using SMS marketing find that they are able to message your mailing list quickly and on demand.
This is regarded as one of key advantages of SMS marketing: campaigns can be launched more quickly than if it was by other methods. Businesses can seek advice as to the most effective SMS marketing methods. Areas where advice could be of use include the use of keywords and the structure of the message and the overall SMS marketing application used. It is crucial that the SMS message is well composed in order to maximise the effectiveness of the SMS marketing campaign.
The cost of SMS marketing is incredibly low due to the competitive nature of the SMS marketing sector. There are a variety of packages available to suit businesses of also sizes. Typically most firms will find the cost will be in the region of five pence per text. This firmly puts SMS marketing on a par with the more traditional tired forms of marketing. The low marginal cost of SMS marketing; the ease with which businesses can start using SMS marketing and indeed its flexibility all results in businesses gaining a great return on investment.