DAO - The Future of SEO

DAO - The Future of SEO

DAO - The Future of SEO

The importance of search engine optimization (SEO) is now obvious to any business and especially in the current financial situation as one of the most efficient and should be considered most important marketing tools. That primarily the needs of potential customers and keep the seekers in the eye once, of course, is the search engine operators clear. So it is not surprising that Google and others in addition to the familiar "10 blue links" from the pure Web increasingly call on the results from other channels. This additional integration of different media formats and digital channels, which are the traditional SEO serves little or no date, called the Digital Asset Optimization (DAO). What the search engines will consider it carefully and what marketers must do to their marketing strategy in the future, especially in the following article explains in more detail.

Focus on user needs

The end-users expect these days in the search term a much more immersive experience (outcome) as a list of 10 blue links. Due to changes in infrastructure and pricing structure in recent years, users are now able to use the Internet more often, simply, anywhere and to consume bandwidth-intensive content on the Web. This is also the reason why for example YouTube and Twitter are just as popular as Google itself is why it is presented to search engines is a logical process to tap every possible source of information and as a result. It is all about the intention pursued by the user in their query. The additional result sets are then quite different from the results from the pure text search, which correspond to the previous, traditional SEO, distinguish and prominently placed above it.

DAO is not only the consideration of different data types, but also digital media channels. This should be understood for example Yellow pages, Twitter, blogs, news or videos. Depending on the search term while not all possible, but only those shown because of user behavior appropriate channels. This new and comprehensive nature of the optimization means for the future a wide range of applications.

General Ranking Report becomes less important

So it can no longer about the customers go in the area of the first results page to bring. Instead, it aims solely to the positioning in the search engine: Where and how you can get your customers in an effective manner more visible? What file types or methods you need to use to make this possible?

The general ranking report will be increasingly less important as it allows the information now to capture relationships between search queries, web pages and search the actual context of the user. This is especially true in today's era of universal search in which the standardized ranking reports provide only suboptimal data. Their classic SEO agency could tell you that you are in the top 10 at a large number of search words on Google, but that will really help to be found easily? Here it is important to analyze exactly what information will be called in for the results page to this then can operate optimally.

Universal Search offers marketers new opportunities

Universal Search offers many new possibilities for increasing the visibility and perception in Google. Understanding these methods and combine them with knowledge about the behavior of the searcher in his searches in the search engine can be very effective. Finally, studies have shown that end-users rarely look at the second page of search results that most do not even scroll down. Instead, users act on the principle of so-called query chain. After the first search they look at the upper eye-catching part of the results page. If they find there is no outcome that suits them, they just formulate their query again. This can happen several times. When a search engine that query chain (intention) tracking, it can determine the actual target of the search ends earlier.

The interplay between the actions of the end user and the procedure, such as search engines represent these new types of information is ultimately the key to developing new marketing strategies for the search. DAO provides a unique opportunity if used properly to achieve maximum popularity in no time.

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