Decide On A Business Model
In short the new invention allows a constant supply of purified
water by automatically refilling the five gallon bottle as water is used from
the bottle. The internal float allows the filtered and purified water to enter
the bottle thereby replenishing it. The newly invented device has a vent port
in the bottle which allows air to move in and out of the bottle displacing the
water that is drawn from the system and then replaced.
To start a
bottled water equipment company:
1.Secure a spring water source. The purest spring water is generally found in
remote areas far from industry and commercial development. Spring
water filling machine companies lease the rights
to pump the water from the owner of the property on which the spring is
located. It is critical to secure a long-term lease, with the help of an
attorney experienced in water rights issues. The two most valuable assets a
spring water bottling company has are its water leases and its customer base.
2.Decide on a business model. Spring water companies distribute their products
both to retail stores and directly to residential customers. Each presents its
own challenges. In retail stores, you will be competing against larger bottling
companies that might have had relationships with the stores for many years.
Residential delivery involves considerable marketing expense in the beginning
to tell customers about your product and build your customer base.
3.Create a brand image. As with any consumer product, your company's brand
image, including the design of your packaging, is critical to your success. You
need to think of a theme for your advertising and packaging that you want
consumers to remember. Often,
bottled filling machines manufacturer emphasize
freshness, purity, pristine mountains where the water is found, and other
themes involving the health benefits of spring water.
4.Secure capital for your venture. A bottled water company is relatively
capital intensive, and major expenses incurred early on include the cost of
leasing or buying bottling equipment, leasing delivery trucks, leasing space
for production, warehousing and administration, purchasing an initial inventory
of bottles, and the marketing costs to launch your venture. Do a detailed
forecast of these expenses, using numbers provided by the suppliers you have
chosen to do business with. Create a business plan describing your venture to
present to prospective sources of capital.
5.Set up a bottling facility. Because the public will not be visiting the
filling machine plant, it can be located in
a part of town where the facility lease costs are low. You need to take into
consideration the miles your trucks will travel to bring the fresh spring water
to the plant, and then to deliver the finished product to customers. Fuel costs
are one of the largest variable expenses of a bottled water company.
source:townhall|bottled water equipment
by: wenjun
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