Developing Sustainable Business Email Lists

Subscribing to popular websites has one major problem freebies and promotional mails

keep flooding my inbox and I often trash these good looking emails, without waiting for them to load. I understand that targeted emails to perspective customers like me, help the websites generate greater traffic and revenue, but how can they remain sustainable from the companys point of view?

The real key to the success of e-commerce based portals is based on the number of visits and repeat customers that frequent the websites. The distracting nature of the web often lures away perspective customers, unless the website manages to keep getting them back. Business email lists help in maintaining a constant relationship with the subscribers and members, by sending out information about the new offerings and resources on the website.

The sustainable email lists prevent the subscribers from deleting the messages without going through the content. Given below are some valuable tips to create business email lists that manage to generate higher revenues for the website for a very long time.

It is quite common to find websites requesting subscribers to sign up for the mailing lists and newsletters, when they order products or services. According to innovative viral marketing strategies, its better to offer a free e-course or e-book instead of promotional emails. Since these offerings are automated, they can be delivered easily without the wastage of any resource. A business mailing list system manager along with an auto responder system can be configured to deliver the freebies directly into the inbox of the subscriber.

First mails to perspective buyers, are generally sent by using contact data collected from online stores, malls, public forums or by using purchased business email lists. These unsolicited emails should contain a link inviting the receiver to sign up for the email list or the website resources. The email list that is prepared after collecting data from those who accept the invitation, is definitely more sustainable in the long run.

Product launch meetings and business conferences are great venues for collecting names for business email lists. Free gifts can be offered to attendees who are desirous of subscribing to the emails and newsletters, after getting a preliminary introduction about the services and products being promoted on the websites.

Instructions about subscribing to the email lists and promotional materials should be clearly mentioned on the emails sent out to current subscribers and members. Informative and useful emails are often forwarded to family members and friends. New members can be added to theemail lists through these Would you like to subscribe? links.

The business cards used by the representatives of e-portals can have sign-up instructions inscribed at the back, along with ways of collecting a free gift. The subscribers, who join up after reading the same, remain loyal visitors to the website for a longer time.

A well developed list helps in retaining the old customers and attracting new ones to the e-commerce websites. I would certainly look forward to emails from companies which happen to be on my mailing list, rather than going through hundreds of unsolicited ones. How about you?

by: General Manager

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