Development Of China's Auto Repair World Of Ice And Fire - Auto Repair, Ten Countries - Auto
According to the data to the end of 2009, China's vehicle population has reached 76
,193,100, while the vehicle maintenance tasks by nearly 330,000 auto maintenance industry to bear, more than one type of business 9000, II Enterprise 5 million more than authorized service stations accounted for only less than 1%, chain repair just begun. Employees in more than 240 million people nationwide, of which Beijing has more than 5400, accounting for about vehicle maintenance industry output value of one tenth. These enterprises, only 110 kinds of brand models, special maintenance station 541, the rest are operated by various independent repair shop.Our auto repair Developing World of Ice and Fire Situation
HC Vehicle Maintenance Maintenance network, according to the relevant information, to the end of 2009, China's vehicle population has reached 76,193,100, while the car Service Mission by nearly 330,000 auto maintenance industry to bear, more than one type of business 9000, II more than 50,000 enterprises, special maintenance stations accounted for only less than 1%, chain repair just begun. Employees in more than 240 million people nationwide, of which Beijing has more than 5400, accounting for about vehicle maintenance industry output value of one tenth. These enterprises, only 110 kinds of brand models, special maintenance station 541, the rest are operated by various independent repair shop. Related Reading: On the auto repair chain analysis of industry business development environment 2010 car repair auto repair knife needed a go
Can see, my car is still in its early growth stages chain services, is still immature, because Auto Repair Industry since the late eighties of last century has been incorporated into industry management has generally experienced Market Confusion?? Government strong control?? Gradually into the right track?? Gradually open up the four stages. At present, the auto repair business open from the past instead of Approval approval system, the increase in the number of pie, making the industry more competitive and profit margins shrink rapidly, general maintenance of enterprise business model has become increasingly unable to market to adapt to the cruel war, which requires companies to the institutional, conceptual novelty, change to build their core competitiveness. Competitive theory pointed out: in the competitive landscape, through the implementation of cost leadership, differentiation strategy, specific business strategy to establish superiority. Come from the business model analysis, then, quick repair chain just to meet these requirements.
Beijing, for example, Beijing's fast repair chain industry co-exist mainly in the following ways:
1, Direct chain of: To the car auto repair (early), Great Wall Lubricant fast repair chain, love righteousness, fast repair chain, chain of fast horses fast repair, represented generally by the industry have a certain strength, the company invested, directly controlled by the headquarters operation, the headquarters of the chain stores have absolute control over the store from the original site to the unified planning, decoration design, operations, equipment procurement, single-handedly by the headquarters, new store is completed, personnel appointment and removal and evaluation, financial accounting, business process management, parts procurement and distribution by the headquarters will be finished.
Objective: To use its resources in the industry and channel certain advantages, combined with strong financial strength, build fast repair chain's brand, while maximizing profits.
Advantages: the image of unity and help standardize processes and establish a brand reputation;
Help control the speed of construction and location of shops, better implementation of the headquarters of the strategic planning;
Conducive to the management measures and regulations are in place and implemented;
Conducive to the maximization of profit
Unified procurement and logistics management help reduce costs
Disadvantages: high requirements for capital, it is difficult to achieve rapid expansion;
Management over fixed and difficult to adapt to a wide range of practical situations;
Demanding of management, poor management is likely to result if the personal corruption.
2, joined the chain of: the car cool, car, Sir, Chi repair chain, represented by resistance Pukuai
Franchisors not have their own products, but to their own set of advanced management models and processes, including acting as some spare parts supply channels to facilitate recruitment of franchisees, the form with the initial fee charged, unified guidance franchisee brand image, store logo, decoration style and staff dress, form a unified visual identity, while harmonization of franchise stores in the logistics and distribution, billing systems, media campaigns, management training, quality system and in the end realize the advantages of chain to reach the headquarters, franchisees and suppliers of the three win-win situation.
Objective: a good business model and operational practices in order to receive initial fee of ways to get revenue.
Advantages: can be achieved under the small-scale capital starts, not too much money on the headquarters of the formation pressure;
If you have a good management and logistics channels, you can put a large output of small scale of profit;
Inadequate: there is no brand support, join the chain of the relative difficulty in the early stages of the recruitment firms generally will first set up 1-2 stores operated stores as a model for the attraction to join;
Management and logistics capabilities of the very demanding, which links once the problems that will lose the whole game; If you can not establish a recruitment business
good brand awareness and reputation, it is difficult to achieve follow-up operation.
by: gaga