Digital Marketing Resources - Starting your online campaign
Digital Marketing Resources - Starting your online campaign
Digital Marketing is the future -
Companies need to be jumping on the fast track to building an online presence and using social media to communicate with their target demographic. There are many ways to start an online presence and even more ways to build it. I will discuss how to begin your digital marketing campaign while providing resources to help you along the way.
I will discuss the importance of having a social media policy, introduce Google AdWords, and provide resources full of information on social bookmarking and search engine optimization.
One of the largest resources I use comes from this site:http://newmediadl.com/resources
To start a good piece of information to know is that most companies do not have a plan when it comes to social media and digital marketing. A blog I found by Michael Gass identified that 60% of companies who use social media do not have a plan. Don't be afraid to start using social media without a plan.
It is encouraged that you create a social media policy when you begin to use social networking sites. For more information about social media policies visit this page.
Google AdWords -
If you do not know about Google AdWords take a few minutes to watch this videobelow.
Google does an excellent job of providing advertisers a fairly inexpensive way to target a specific audience for their products through their AdWords. This tool is great for small business owners or corporations.
Social Bookmarking -
Social Bookmarking is an effective way to bring traffic to your websites while communicating topics of interest to thousands of users. Some popular Social Bookmarking sites include: Digg.com and Delicious.com.
For more information about Social Bookmarking and how to use it for your advantage watch this video from Joe Cavell
Search Engine Optimization - SEO
SEO is the process of using keywords and links to make it easier for search engine's to find your webpage and categorize where it will show up in search results
A video explaining SEO and how to increase your rank in search engine results is below.