Digital Signage: Medium for global advertising

Digital Signage: Medium for global advertising

Digital Signage technology is the most favored means of advertising as it transfers real time information to a target group of consumers. This information can be in the form of data, images, animations, videos or multimedia content. Various types of display devices such as plasma TVs, LCD panels, video cubes, projectors and full matrix LED boards can be used for displaying content. The greatest advantage of this technology is the increased return on investment as it only involves a one-time cost as opposed to the static medium of advertising which has high costs associated with updating content. Due to this flexibility in updating content, this technology is also referred to as Dynamic Digital Signage Software Solution.

Among the numerous benefits associated with this technology, the most common ones are real time information transfer from anywhere in the world, revenue generation by targeting specific locales and customers, influencing customer behavior, creating brand awareness, enhancing customer experience, consistency of cost and lower cost of production. Using this technology, information can be distributed to the servers and relayed over a network via TCP/IP protocols. Used by industries as well as retail chains, this state of the art technology utilizes a network of displays which can be customized and controlled electronically. It is a confluence of hardware devices and a digital signage software solution. However, one needs to be aware of the network and bandwidth in order to successfully deploy this solution which should have the ability to accommodate future growth.

Compatible with all file formats such as HTML, Video files, Flash files, QuickTime, Microsoft office and JPG, these solutions are available in both stand alone as well as customized formats. Easy to set up, manage and update, these software solutions are designed with either a single user or multi user interfaces. Used globally, this out of home advertising medium is being used in airports, bus terminals, hospitals, entertainment facilities, financial institutions, educational institutions, supermarkets, government sectors etc. Since it has the capability of transferring high resolution images instantly while maintain security across the digital signage networks, this technology is growing in popularity worldwide.

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