Digital products with strong substitutability

Digital products with strong substitutability

Japan's massive earthquake, while nissan high-end SLRS and other electronic products show prices for consumers, but signs of more ordinary nissan home appliance still stable commodity prices. Electrical appliances chain stores and e-commerce enterprises have said: nissan home appliance rising very unlikely that consumers need not worry.

"This several days have small customer to store the Japanese brand consulting will TV price increases or goods-stopping." Su ning electric equipment a store sales personnel told reporters, from the current sales at stores, not only won't appear ready enough price, "engaged in activities would increase" preferential strength even.

"With sharp, panasonic, SONY, as a representative of the joint venture by the effects of the earthquake brand TV almost negligible." XinQi days appliances nets CEO left yingjie told reporters. For example, he said sharp import flat TV screen body production base is in Japan guishan, far from the quake zone, factory not be affected and shutdown.

The Japanese earthquake affected dozens of semiconductor factories, also initiated the market for many widely used component supply shortages or prices worries; Japanese electronics giant SONY, panasonic, Canon, nikon announced one part, the native factories closed with a view of such as smart phones, digital camera and other products in a short time could highlight the contradiction between supply and demand. In zhongguancun some private stores, already have high-end camera product price increases by 10%.

But for large-scale purchasing stock up, by medium price commodities for mainstream appliances chain stores or online, basic won't be for greater impact. Gome its e-commerce sites KuBa nets vice President, digital products PengLiang says the alternative is very strong, even partial brand temporarily goods-stopping to also do not appear to rise in price.

"Earthquake may cause home appliance and electronics parts has decreased, which may affect the global brand electrical appliances product within the supply of Japan, but for most domestic brand manufacturers are concerned, this might become opportunity." KuBa nets CEO, said WangZhiQuan from substitution effect perspective, China available this opportunity to expand exports, beneficial to the local brands in home appliance market share in ascension.

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