Disney Case: To Become A Model For Innovation - The Disney Brand Cases, Innovative Models - Toy

Michael Porter, the strategic master view of enterprise competition model into two categories

, one difference, the second is cost. Differentiation focus on finding the difference between competitors may be operating model, product, location, market segment, low-cost scale is applied, production capacity or management systems that generate cost advantages to compete, but with Fast forward to learning and imitation among enterprises, in particular benchmarking (Benchmarking) the use of the survival of the best companies in the past are often unable to create long-term operation of practical advantages, differentiation, or in either the low-cost actions, need to take constant innovation to the release by the organization's potential to create more competitive advantages, management guru Peter Drucker has particularly stressed: Innovation is the only long-term development path.

, Of course, innovation is very attractive, especially when creating new market opportunities for innovation are often able to substantially ahead of the competition, and achieved excellent operating results, but to continue to innovate if not easy. When Document By the business community consulting projects often hear a voice: "This competition for heating stage, has no room for innovation and opportunity." Then I tend to put forward a challenge: "Will the global music artists How many? why the music is only seven scales, DoReMiFaSoLaSi, but until now not been done songs like why each stage we will hear completely different style, or style, feel the same, but the new songs then?

Therefore, innovation is the first to break the psychological barrier, because when the mind believe that "impossible" when thinking, innovative energy will be totally suppressed, so you want to select the spirit of innovation, companies must the Impossible "apart the word into" Iacute; 'mpossible ".

Since innovation is important, but from scratch, or completely Leather Life does not seem easy, there are no systematic approach allows businesses to use their own unique advantages to carry out innovation? In fact is there, and this is most likely to produce results of innovation a way, we do the Disney shows as an example.

Disney's industry into a few, animation and Film Make , Theme parks, Hotel And to authorize other companies to produce a variety of products, operating through the spindle is wonderful Cartoon To the global marketing, ticket sales and audio-visual products for the market re-animation of the characters by shape, made of a variety of products, games, theme parks, toys, or even tour the theater, so creation of new stories and gradually shape becomes very important part.

Early Mickey Mouse, Donald Duck, ancient flying dogs all well known cartoon characters and shapes created by the decades of brilliant achievements in recent years, in addition to this short form cartoons published annually, a Disney animated film, this time to continue to innovate has become a great challenge and production bottlenecks, so Disney to take an innovative model, the animated film of the production process into a template, according to the template to Plan , Writer, author, production, so marketing to further push another Disney venture will be the peak.

First is the source of the story, the story of Disney's acquisition of global, each region and the nation has one to be recognized for global customers, and secondly with the Walt Disney has always stressed the small world is consistent with the global one, such as fish Nordic beauty, God Aladdin Middle East Light Africa, The Lion King, Mulan in China, the Americas Pocahontas, Egypt and Israel, Moses, these topics easy to find, without paying royalties to original stories, drawn largely depleted within a certain time will not, on the innovative point of view, the model is very smart.

As for the writer's character must have good people and bad people, but to be a little bad in the bad sense of humor, good people must be gone through hardships, and is back to 3-4, after suffering through several times, finally achieved the ultimate success, making process, there must be clowns match, but love story is also an indispensable part of the pattern in music is a solo two each for boys and girls, male and female and male and female supporting roles, with perfect harmony and the Philharmonic Orchestra Hui-performance, combined into a wonderful work. The spirit of the story must be stressed that the bright side of human nature and the positive side, in frustration, we should bravely, be patient in tribulation, emphasizing the friendship between friends, and ultimately approved by the general population, etc., these elements have been formed before the creation of a routine, Disney successfully these "formulas" very perfect combination, a wonderful product.

Innovation is the source of vitality is the competitiveness of the country, to continue to innovate does not seem difficult, especially for continuing to achieve commercial success, but Disney is "Cinderella's rotten," so that innovation becomes a model, others occasionally in order to create magic out of work, but a fall in the Disney routine part of production processes, and developed his own unique core competence, we should learn.

Disney is the leisure industry is also the cultural industry, and the cultural industry will become the mainstream of the industrial era of knowledge economy, the Taiwan cartoonist Tsai Chih-chung to the ancient Chinese classic story made into a series of comic books, is also the same purpose, extensive and profound Chinese culture, the use of systematic innovation model will create a bright future, culture, drama, architecture, Clothing , Language, medicine, tourism, calligraphy, painting, totem, ethnicity, theory, martial arts, dance, diet, rich themes, strong heritage, fascinating mystery, this piece of virgin land, will be the ancestors left for us boundless treasures, and systematic innovation and the ability to make these treasures into a huge economic success.

To conduct systematic innovations should master a few key points, one must have a clear positioning and spindle, so that innovation follows a track, without bias; the other to have clear principles, the innovative features and maintain enterprises spirit of the brand to avoid confusion; The third to the entire process or supply chain link in order to quickly bring innovative ideas into the largest business results; the last to observe changes in the market perceived the future of innovative resources to follow up with competitors the speed of response to early to look for another wave of innovation and energy source under the hope that readers practice from the life of the spirit of innovation, systematic innovation process from the inside, creating a higher level of competitiveness. [Key words]: Disney Brand Case Innovation Model Publication

by: gaga

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